Narrow search
Showing 1 - 10 of 1,420
Cover Image
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.; Geldes, Cristian; Kunc, Martin; … - In: Journal of business research : JBR 169 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Cover Image
Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence
Martin, Silvia L.; Javalgi, Rajshekhar G.; Ciravegna, … - In: Journal of business research : JBR 107 (2020), pp. 25-37
Persistent link: https://www.econbiz.de/10012156665
Cover Image
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul; Nath, Prithwiraj; Ahammad, … - In: Journal of business research : JBR 144 (2022), pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
Cover Image
The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie; Ma, Zhenzhong; Liu, Zhiyang - In: Journal of business research : JBR 99 (2019), pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
Cover Image
Change in international market strategy as a reaction to performance decline
Lages, Luis Filipe; Mata, José; Griffith, David A. - In: Journal of business research : JBR 66 (2013) 12, pp. 2600-2611
Persistent link: https://www.econbiz.de/10010233138
Cover Image
Fashionably late : strategies for competing against a pioneer advantage
Besharat, Ali; Langan, Ryan J.; Nguyen, Carlin A. - In: Journal of business research : JBR 69 (2016) 2, pp. 718-725
Persistent link: https://www.econbiz.de/10011436239
Cover Image
External environment and the moderating role of export market orientation
Navarro García, Antonio; Arenas-Gaitán, Jorge; … - In: Journal of business research : JBR 67 (2014) 5, pp. 740-745
Persistent link: https://www.econbiz.de/10010363352
Cover Image
Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.; Javalgi, Rajshekhar G. - In: Journal of business research : JBR 69 (2016) 6, pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
Cover Image
The longitudinal effects of internationalization on firm performance : the moderating role of marketing capability
Wenbin, Sun; Price, Joseph M.; Ding, Yuan - In: Journal of business research : JBR 95 (2019), pp. 326-337
Persistent link: https://www.econbiz.de/10011980110
Cover Image
The role of inter-firm dispersion of international marketing capabilities in marketing strategy and business outcomes
Gnizy, Itzhak - In: Journal of business research : JBR 105 (2019), pp. 214-226
Persistent link: https://www.econbiz.de/10012128501