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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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World Bank E-Library Archive
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ECONIS (ZBW)
278
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1
Channel coordination with a manufacturer controlling the price and the effect of competition
Sacco, Armando
;
De Giovanni, Pietro
- In:
Journal of business research : JBR
96
(
2019
),
pp. 97-114
Persistent link: https://www.econbiz.de/10011980698
Saved in:
2
Humorous
advertising
that travels : a review and call for research
Crawford, Heather J.
;
Gregory, Gary D.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 569-577
Persistent link: https://www.econbiz.de/10010496177
Saved in:
3
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions,
advertising
and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
4
Dynamic market impacts of generic dairy
advertising
Nicholson, Charles F.
;
Kaiser, Harry M.
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10003766630
Saved in:
5
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
Saved in:
6
Nostalgia in post-socialist Russia: exploring applications to
advertising
strategy
Holak, Susan L.
;
Matveev, Alexei V.
;
Havlena, William J.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 649-655
Persistent link: https://www.econbiz.de/10003487048
Saved in:
7
Fast and frequent : investigating box office revenues of motion picture sequels
Basuroy, Suman
;
Chatterjee, Subimal
- In:
Journal of business research : JBR
61
(
2008
)
7
,
pp. 798-803
Persistent link: https://www.econbiz.de/10003709518
Saved in:
8
Mood, informantion congruency, and overload
LaTour, Kathryn A.
;
Puccinelli, Nancy M.
;
Mast, Fred W.
- In:
Journal of business research : JBR
60
(
2007
)
11
,
pp. 1109-1116
Persistent link: https://www.econbiz.de/10003560598
Saved in:
9
Applying industry practices to promote healthy foods : an exploration of positive marketing outcomes
Bublitz, Melissa G.
;
Peracchio, Laura A.
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2484-2493
Persistent link: https://www.econbiz.de/10011399520
Saved in:
10
Relationship
advertising
: how
advertising
can enhance social bonds
Malefyt, Timothy de Waal
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2494-2502
Persistent link: https://www.econbiz.de/10011399533
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