//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenbindung durch personalis...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
850
Konsumentenverhalten
850
Relationship marketing
650
Beziehungsmarketing
648
Brand management
602
Markenführung
602
Social Web
453
Social web
453
Brand image
386
Markenimage
386
Internet marketing
321
Online-Marketing
321
Brand
251
Markenartikel
244
Customer satisfaction
163
Kundenzufriedenheit
163
Viral marketing
146
Virales Marketing
146
Social media
123
Dienstleistungsqualität
121
Online retailing
121
Online-Handel
121
Service quality
121
Customer integration
107
Marketing management
107
Marketingmanagement
107
Kundenintegration
106
Advertising effects
96
Werbewirkung
96
Lieferantenmanagement
95
Supplier relationship management
95
Luxury goods
88
Luxusgüter
88
Emotion
79
Innovation
75
E-commerce
70
Einzelhandel
70
Electronic Commerce
70
Retail trade
70
Advertising
69
more ...
less ...
Online availability
All
Undetermined
1,197
Free
31
Type of publication
All
Article
1,565
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
1,566
Aufsatz in Zeitschrift
1,566
Conference paper
13
Konferenzbeitrag
13
Collection of articles of several authors
8
Sammelwerk
8
Case study
2
Fallstudie
2
Konferenzschrift
2
Mehrbändiges Werk
2
Multi-volume publication
2
Conference proceedings
1
more ...
less ...
Language
All
English
1,569
Undetermined
1
Author
All
Ko, Eunju
17
Melewar, T. C.
14
Foroudi, Pantea
13
Gupta, Suraksha
13
Filieri, Raffaele
12
Valette-Florence, Pierre
11
Bartikowski, Boris
10
Dennis, Charles
10
Kim, Kyung Hoon
10
Veloutsou, Cleopatra
10
Balaji, M. S.
9
Diamantopoulos, Adamantios
9
Dwivedi, Yogesh Kumar
9
Donthu, Naveen
8
Krishen, Anjala S.
8
Roy, Sanjit
8
De Chernatony, Leslie
7
Flavián Blanco, Carlos
7
Mattila, Anna S.
7
Merrilees, Bill
7
Oghazi, Pejvak
7
Richard, Marie-Odile
7
Seo, Yuri
7
Teng, Lefa
7
Babin, Barry J.
6
Bigné Alcañiz, J. Enrique
6
Buil, Isabel
6
Casaló, Luis V.
6
Choi, Jeonghye
6
Mandler, Timo
6
Merchant, Altaf
6
Michel, Géraldine
6
Phau, Ian
6
Septianto, Felix
6
Spielmann, Nathalie
6
Voyer, Benjamin G.
6
Walsh, Gianfranco
6
Wu, Chih-Wen
6
Chatzipanagiotou, Kalliopi
5
Chebat, Jean-Charles
5
more ...
less ...
Institution
All
COTIM <1, 1995, Newport, RI>
1
Published in...
All
Journal of business research : JBR
SpringerLink / Bücher
1,609
Journal of retailing and consumer services
997
The journal of brand management : an international journal
595
Industrial marketing management : the international journal for industrial and high-tech firms
556
International journal of hospitality management
496
Springer eBook Collection
449
The journal of product & brand management
414
Europäische Hochschulschriften / 5
397
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
319
Tourism management : research, policies, practice
313
Technological forecasting & social change : an international journal
310
Gabler Edition Wissenschaft
308
Psychology & marketing
302
International journal of internet marketing and advertising : IJIMA
294
Journal of strategic marketing
291
Journal of the Academy of Marketing Science
277
The journal of services marketing
270
NBER working paper series
269
Working paper / National Bureau of Economic Research, Inc.
262
Journal of travel and tourism marketing
261
Journal of marketing
258
Springer eBook Collection / Business and Economics
256
The service industries journal
254
Research
252
Journal of marketing communications
244
The journal of business & industrial marketing
243
Ifo Schnelldienst
242
European journal of marketing : EJM
239
Journal of marketing management : MM
239
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
234
Information systems research : ISR
232
Marketing intelligence & planning
230
Management science : journal of the Institute for Operations Research and the Management Sciences
228
Asia Pacific journal of marketing and logistics
227
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
224
Journal of advertising research
210
International journal of contemporary hospitality management
209
Journal of hospitality marketing & management
206
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
206
more ...
less ...
Source
All
ECONIS (ZBW)
1,569
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
1,570
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
2
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
3
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
4
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
5
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
6
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
7
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
8
What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Islam, Nazrul
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
Saved in:
9
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
10
Can't help falling in love? : how brand luxury generates positive consumer affect in social media
Mandler, Timo
;
Johnen, Marius
;
Gräve, Jan-Frederik
- In:
Journal of business research : JBR
120
(
2020
),
pp. 330-342
Persistent link: https://www.econbiz.de/10012417135
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->