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Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
Yoo, Boonghee; Lee, Seung-hee - In: Journal of business research : JBR 65 (2012) 10, pp. 1507-1515
Persistent link: https://www.econbiz.de/10009620125
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The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong; Hong, JungHwa; Yoo, Boonghee; Yang, Jie - In: Journal of business research : JBR 137 (2021), pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
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The moderating role of personal cultural values on consumer ethnocentrism in developing countries : the case of Brazil and Russia
Ma, Jieqiong; Yang, Jie; Yoo, Boonghee - In: Journal of business research : JBR 108 (2020), pp. 375-389
Persistent link: https://www.econbiz.de/10012175402
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Developing and validating a multidimensional consumer-based brand equity scale
Yoo, Boonghee; Donthu, Naveen - In: Journal of business research : JBR 52 (2001) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10006726282
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Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
Yoo, Boonghee; Lee, Seung-Hee - In: Journal of business research : JBR 65 (2012) 10, pp. 1507-1516
Persistent link: https://www.econbiz.de/10010002848
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The development and validation of a Chinese American affiliation scale
Harrison, Kristina; Ford, John B.; Karande, Kiran; … - In: Journal of business research : JBR 143 (2022), pp. 331-345
Persistent link: https://www.econbiz.de/10013194543
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Goal-relevant versus incidental similarity when choosing between multiple service providers
Arndt, Aaron D.; Karande, Kiran; Harrison, Kristina; … - In: Journal of business research : JBR 126 (2021), pp. 556-564
Persistent link: https://www.econbiz.de/10012494317