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Marketing management
323
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323
Consumer behaviour
76
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Firm performance
63
Unternehmenserfolg
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Ko, Eunju
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Lim, Weng Marc
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Locander, David A.
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Madhavaram, Sreedhar
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Malshe, Avinash
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St. Davčik, Nebojša
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Ezzi, Shaza
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
360
SpringerLink / Bücher
261
Journal of strategic marketing
198
The journal of business & industrial marketing
149
Europäische Hochschulschriften / 5
142
European journal of marketing : EJM
140
Journal of the Academy of Marketing Science
138
Journal of marketing
127
Journal of marketing management : MM
125
European journal of operational research : EJOR
119
The journal of personal selling & sales management : JPSSM
115
Journal of marketing communications
105
Springer eBook Collection
100
Journal of retailing and consumer services
99
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Marketing intelligence & planning
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Gabler Edition Wissenschaft
82
European Journal of Marketing
78
Business horizons
75
Marketing Intelligence & Planning
71
Technological forecasting & social change : an international journal
60
The journal of brand management : an international journal
60
Lehrbuch
59
Journal of personal selling & sales management : JPSSM
58
Springer eBook Collection / Business and Economics
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Asia Pacific journal of marketing and logistics
53
Journal of advertising research
51
Journal of marketing research : JMR
50
The marketing review
50
Journal of business economics : JBE
49
Journal of business ethics : JOBE
49
NBER working paper series
48
International marketing review
47
Marketing : ZFP ; journal of research and management
47
Harvard business review : HBR
46
Working paper / National Bureau of Economic Research, Inc.
46
Journal of global marketing
45
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ECONIS (ZBW)
413
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413
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1
The dual mechanism of sales capabilities in influencing organizational performance
Guenzi, Paolo
;
Sajtos, Laszlo
;
Troilo, Gabriele
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3707-3713
Persistent link: https://www.econbiz.de/10011515242
Saved in:
2
Effects of sales force market orientation on creativity, innovation implementation, and sales performance
Wang, Guangping
;
Miao, C. Fred
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2374-2382
Persistent link: https://www.econbiz.de/10011389406
Saved in:
3
Salesforce management factors for successful new product launch
Fraenkel, Stefan
;
Haftor, Darek M.
;
Pashkevich, Natallia
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5053-5058
Persistent link: https://www.econbiz.de/10011589127
Saved in:
4
Building customer relationships while achieving sales performance results : is listening the holy grail of sales?
Itani, Omar S.
;
Goad, Emily A.
;
Jaramillo, Fernando
- In:
Journal of business research : JBR
102
(
2019
),
pp. 120-130
Persistent link: https://www.econbiz.de/10012103945
Saved in:
5
Aligning marketing and sales in multi-channel marketing : compensation design for online lead generation and offline sales conversion
Banerjee, Somnath
;
Bhardwaj, Pradeep
- In:
Journal of business research : JBR
105
(
2019
),
pp. 293-305
Persistent link: https://www.econbiz.de/10012128510
Saved in:
6
Customer and
selling
orientations of retail salespeople and the sales manager's ability-to-perceive-emotions : a multi-level approach
Kadic-Maglajlic, Selma
;
Micevski, Milena
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 53-62
Persistent link: https://www.econbiz.de/10011771437
Saved in:
7
The value of the sales function : a multilevel examination of the effect of strategic marketing ambidexterity and industry contingencies
Keshavarz, Ali Reza
;
Gölgeci, Ismail
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534270
Saved in:
8
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
9
Communicating
crowdfunding
campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen
- In:
Journal of business research : JBR
127
(
2021
),
pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
Saved in:
10
Measuring firm performance : Bayesian estimates with good and bad outputs
Assaf, A. Georges
;
Josiassen, Alexander
;
Gillen, David
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1249-1256
Persistent link: https://www.econbiz.de/10010365138
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