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Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane; Melewar, T. C.; Bang, Nguyen; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
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Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea; Nazarian, Alireza; Ziyadin, Sayabek; … - In: Journal of business research : JBR 114 (2020), pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
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How customers cope with service failure? : a study of brand reputation and customer satisfaction
Sengupta, Aditi Sarkar; Balaji, M. S.; Krishnan, Balaji C. - In: Journal of business research : JBR 68 (2015) 3, pp. 665-674
Persistent link: https://www.econbiz.de/10010496157
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Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
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Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi; Munjal, Surender; Borini, Felipe … - In: Journal of business research : JBR 134 (2021), pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
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Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana; Ferasso, Marcos; Kraus, Sascha; … - In: Journal of business research : JBR 144 (2022), pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
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Do corporate image and reputation drive brand equity in India and China? : similarities and differences
Heinberg, Martin; Ozkaya, H. Erkan; Taube, Markus - In: Journal of business research : JBR 86 (2018), pp. 259-268
Persistent link: https://www.econbiz.de/10011855325
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Falling from grace : family-based brands amidst scandals
Rondi, Emanuela; Benedetti, Carlotta; Bettinelli, Cristina - In: Journal of business research : JBR 157 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014229586
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How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten; Guzman, Francisco - In: Journal of business research : JBR 117 (2020), pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
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The smartness paradox: the moderating effect of brand quality reputation on consumers' reactions to RFID-based smart fitting rooms
Mukherjee, Amaradri; Smith, Ronn J.; Turri, Anna M. - In: Journal of business research : JBR 92 (2018), pp. 290-299
Persistent link: https://www.econbiz.de/10011925471