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Increasing the effectiveness of display social media ads for startups : the role of different claims and executional characteristics
Hervet, Guillaume; Guitart, Ivan A. - In: Journal of business research : JBR 153 (2022), pp. 467-478
Persistent link: https://www.econbiz.de/10013534091
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The danger of flavor : e-cigarettes, social media, and the interplay of generations
Krishen, Anjala S.; Hu, Han-fen; Spivak, Andrew L.; … - In: Journal of business research : JBR 132 (2021), pp. 884-896
Persistent link: https://www.econbiz.de/10012581671
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Viral marketing : motivations to forward online content
Ho, Jason Y. C.; Dempsey, Melanie - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1000-1006
Persistent link: https://www.econbiz.de/10008652817
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What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele - In: Journal of business research : JBR 68 (2015) 6, pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
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The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie; Teng, Lefa; Yu, Ying; Yu, Xueer - In: Journal of business research : JBR 69 (2016) 2, pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
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The success of viral ads : social and attitudinal predictors of consumer pass-on behavior on social network sites
Ketelaar, Paul E.; Janssen, Loes; Vergeer, Maurice; … - In: Journal of business research : JBR 69 (2016) 7, pp. 2603-2613
Persistent link: https://www.econbiz.de/10011491433
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Social influence's impact on reader perceptions of online reviews
Cheng, Yi-Hsiu; Ho, Hui-Yi - In: Journal of business research : JBR 68 (2015) 4, pp. 883-887
Persistent link: https://www.econbiz.de/10010504951
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Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: Journal of business research : JBR 68 (2015) 9, pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
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The importance of being earnest : mandatory vs. voluntary disclosure of incentives for online product reviews
Cui, Geng; Chung, Yuho; Peng, Ling; Zheng, Wanyi - In: Journal of business research : JBR 141 (2022), pp. 633-645
Persistent link: https://www.econbiz.de/10013168006
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Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information, internet opinion sites, and social media
Bartschat, Maria; Cziehso, Gerrit P.; Hennig-Thurau, … - In: Journal of business research : JBR 141 (2022), pp. 393-409
Persistent link: https://www.econbiz.de/10013168061