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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Sustainable marketing activities of traditional
fashion
market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
2
Managing
sustainability
in the
fashion
business : challenges in product development for clothing longevity in the UK
Goworek, Helen
;
Oxborrow, L.
;
Claxton, Stella
;
McLaren, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 629-641
Persistent link: https://www.econbiz.de/10012288075
Saved in:
3
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
4
How social capital impacts the purchase intention of sustainable
fashion
products
Kim, Juran
;
Kang, Seungmook
;
Lee, Ki Hoon
- In:
Journal of business research : JBR
117
(
2020
),
pp. 596-603
Persistent link: https://www.econbiz.de/10012288056
Saved in:
5
How to "Nudge" your consumers toward sustainable
fashion
consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
6
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury
fashion
brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
7
How counterfeit dominance affects luxury
fashion
brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
8
Fashioning organics : wellbeing,
sustainability
, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
Saved in:
9
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
10
Business ethics, corporate social responsibility, and brand attitudes : an exploratory study
Ferrell, Odies C.
;
Harrison, Dana E.
;
Ferrell, Linda
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 491-501
Persistent link: https://www.econbiz.de/10011980387
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