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An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter; Akram, Muhammad Shakaib; Malik, … - In: Journal of business research : JBR 161 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
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Dynamic market impacts of generic dairy advertising
Nicholson, Charles F.; Kaiser, Harry M. - In: Journal of business research : JBR 61 (2008) 11, pp. 1125-1135
Persistent link: https://www.econbiz.de/10003766630
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The role of emotions in the choice to adopt, or resist, innovations by Irish dairy farmers
Rieple, Alison; Snijders, Sylvia - In: Journal of business research : JBR 85 (2018), pp. 23-31
Persistent link: https://www.econbiz.de/10011815343
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Consumer responses to offline and online low price signals : the role of cognitive elaboration
Dutta, Sujay; Bhowmick, Sandeep - In: Journal of business research : JBR 62 (2009) 6, pp. 629-635
Persistent link: https://www.econbiz.de/10003854676
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Looking more or less alike : determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano Nino; Pieters, Rik - In: Journal of business research : JBR 63 (2010) 11, pp. 1121-1128
Persistent link: https://www.econbiz.de/10008696692
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Effects of age, need for cognition, and affective intensity on advertising effectiveness
McKay-Nesbitt, Jane; Manchanda, Rajesh V.; Smith, Malcolm C. - In: Journal of business research : JBR 64 (2011) 1, pp. 12-17
Persistent link: https://www.econbiz.de/10008806368
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Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 64 (2011) 2, pp. 142-149
Persistent link: https://www.econbiz.de/10008839686
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Testing to prevent bad translation : brand name conversions in Chinese-English contexts
Kum, Doreen; Lee, Yih Hwai; Qiu, Cheng - In: Journal of business research : JBR 64 (2011) 6, pp. 594-600
Persistent link: https://www.econbiz.de/10008988778
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Impact of retail environment extraordinariness on customer self-concept
Kaltcheva, Velitchka D.; Patino, Anthony; Chebat, … - In: Journal of business research : JBR 64 (2011) 6, pp. 551-557
Persistent link: https://www.econbiz.de/10008988833
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Consumer responses to high-technology products : product attributes, cognition, and emotions
Lee, Seunghyun; Ha, Sejin; Widdows, Richard - In: Journal of business research : JBR 64 (2011) 11, pp. 1195-1200
Persistent link: https://www.econbiz.de/10009380537