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Explaining variation in conspicuous luxury consumption : an individual differences' perspective
Kastanakis, Minas N.; Balabanis, George - In: Journal of business research : JBR 67 (2014) 10, pp. 2147-2154
Persistent link: https://www.econbiz.de/10010400097
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When size does matter : dominance versus prestige based status signaling
Panchal, Shirish; Gill, Tripat - In: Journal of business research : JBR 120 (2020), pp. 539-550
Persistent link: https://www.econbiz.de/10012417162
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Setting the bar : the influence of women's conspicuous display on men's affiliative behavior
Sundie, Jill M.; Pandelaere, Mario; Lens, Inge; Warlop, Luk - In: Journal of business research : JBR 120 (2020), pp. 569-585
Persistent link: https://www.econbiz.de/10012417166
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Feeling inferior, showing off : the effect of nonmaterial social comparisons on conspicuous consumption
Zheng, Xiaoying; Baskin, Ernest; Peng, Siqing - In: Journal of business research : JBR 90 (2018), pp. 196-205
Persistent link: https://www.econbiz.de/10011882017
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Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 68 (2015) 6, pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
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Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.; Myers, Susan; Sen, Sandipan; … - In: Journal of business research : JBR 163 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
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Between the mass and the class : antecedents of the "bandwagon" luxury consumption behavior
Kastanakis, Minas N.; Balabanis, George - In: Journal of business research : JBR 65 (2012) 10, pp. 1399-1407
Persistent link: https://www.econbiz.de/10009620250
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Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali; Sharma, Deepika; Parameswar, Nakul; … - In: Journal of business research : JBR 143 (2022), pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
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Exploring materialistic bandwagon behaviour in online fashion consumption : a survey of Chinese luxury consumers
Mainolfi, Giada - In: Journal of business research : JBR 120 (2020), pp. 286-293
Persistent link: https://www.econbiz.de/10012417130
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Evolutionary psychological consumer research : bold, bright, but better with behavior
Otterbring, Tobias; Sundie, Jill; Li, Yexin Jessica; … - In: Journal of business research : JBR 120 (2020), pp. 473-484
Persistent link: https://www.econbiz.de/10012417155