Narrow search
Showing 1 - 10 of 448
Cover Image
Strategic marketing capability : mobilizing technological resources for new product advantage
Kim, Namwoon; Shin, Sohyoun; Min, Sungwook - In: Journal of business research : JBR 69 (2016) 12, pp. 5644-5652
Persistent link: https://www.econbiz.de/10011597431
Cover Image
New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 67 (2014) 3, pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
Cover Image
Testing interaction effects of the dimensions of market orientation on marketing program creativity
Im, Subin; Hussain, Mahmood; Sengupta, Sanjit - In: Journal of business research : JBR 61 (2008) 8, pp. 859-867
Persistent link: https://www.econbiz.de/10003736760
Cover Image
Measuring market response to price changes : a classification approach
Mulhern, Francis J. - In: Journal of business research : JBR 33 (1995) 3, pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
Cover Image
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh; Soni, Mauli; Borah, Sourav Bikash; … - In: Journal of business research : JBR 139 (2022), pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Cover Image
Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa - In: Journal of business research : JBR 82 (2018), pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
Cover Image
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang; Cao, Zixia; Pei, Zhi - In: Journal of business research : JBR 69 (2016) 2, pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
Cover Image
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.; Griffin, Mitch; Hair, Joseph F. - In: Journal of business research : JBR 69 (2016) 8, pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Cover Image
Product differentiation and consumption efficiency in mortgage markets
Ward, Damian Robert - In: Journal of business research : JBR 62 (2009) 8, pp. 805-809
Persistent link: https://www.econbiz.de/10003861052
Cover Image
Application of hedonic price modeling to consumer packaged goods using store scanner data
Martínez-Garmendia, Josué - In: Journal of business research : JBR 63 (2010) 7, pp. 690-696
Persistent link: https://www.econbiz.de/10003984855