Narrow search
Showing 1 - 10 of 2,001
Cover Image
The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.; Dickson, Peter R.; Hunter, Gary K. - In: Journal of business research : JBR 67 (2014) 2, pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
Cover Image
The heterogeneity of shoppers’ supermarket behaviors based on the use of carrying equipment
Larsen, Nils Magne; Valdimar Sigurdsson; Breivik, Jørgen; … - In: Journal of business research : JBR 108 (2020), pp. 390-400
Persistent link: https://www.econbiz.de/10012175404
Cover Image
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria; Namin, Aidin; Richard, Marie-Odile - In: Journal of business research : JBR 164 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Cover Image
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto; Clarke, Ann Højbjerg; Freytag, Per V. - In: Journal of business research : JBR 126 (2021), pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Cover Image
Consumer adoption versus rejection decisions in seemingly similar service innovations : the case of the Internet and mobile banking
Laukkanen, Tommi - In: Journal of business research : JBR 69 (2016) 7, pp. 2432-2439
Persistent link: https://www.econbiz.de/10011491032
Cover Image
Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis; Laurent, Gilles; Valette-Florence, … - In: Journal of business research : JBR 69 (2016) 1, pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
Cover Image
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung; Wei, Wei; Martin, Drew - In: Journal of business research : JBR 129 (2021), pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Cover Image
A cross-category analysis of dispositional drivers of technology adoption
Ratchford, Mark; Ratchford, Brian Thomas - In: Journal of business research : JBR 127 (2021), pp. 300-311
Persistent link: https://www.econbiz.de/10012494396
Cover Image
Linking lifestyle to customer lifetime value : an exploratory study in an online fashion retail market
Dahana, Wirawan Dony; Miwa, Yukihiro; Morisada, Makoto - In: Journal of business research : JBR 99 (2019), pp. 319-331
Persistent link: https://www.econbiz.de/10012023642
Cover Image
Segmenting young-adult consumers in East Asia and Central and Eastern Europe : the role of consumer ethnocentrism and decision-making styles
Rašković, Matevž; Ding, Zhonghui; Hirose, Morikazu; … - In: Journal of business research : JBR 108 (2020), pp. 496-507
Persistent link: https://www.econbiz.de/10012175457