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Ethnic segmentation in marketi...
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Marketing
163
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Consumer behaviour
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Ko, Eunju
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Salminen, Joni
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Thrassou, Alkis
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Vrontis, Demetris
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Journal of business research : JBR
European Journal of Marketing
465
SpringerLink / Bücher
428
Discussion paper series / IZA
374
NBER working paper series
227
IZA Discussion Paper
220
Journal of Food Distribution Research
209
Marketing Intelligence & Planning
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Journal of Consumer Marketing
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International Food and Agribusiness Management Review
94
Springer eBook Collection / Business and Economics
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European journal of marketing : EJM
84
Agricultural Economics Reports
80
Amber Waves
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
79
Journal of marketing education : JME
79
Journal of marketing management : MM
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Lehrbuch
79
Economics Papers from University Paris Dauphine
77
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
77
farmdoc daily
74
Management science : journal of the Institute for Operations Research and the Management Sciences
73
International Marketing Review
72
Review of Marketing and Agricultural Economics
72
Agricultural and Resource Economics Review
70
Marketing theory
70
Journal of Business & Industrial Marketing
69
Journal of Product & Brand Management
69
Gabler Edition Wissenschaft
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ECONIS (ZBW)
212
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1
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
2
Ethnic
marketing
practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa
- In:
Journal of business research : JBR
82
(
2018
),
pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
Saved in:
3
The power of the arts in business
Carlucci, Daniela
;
Schiuma, Giovanni
- In:
Journal of business research : JBR
85
(
2018
),
pp. 342-347
Persistent link: https://www.econbiz.de/10011815563
Saved in:
4
Managing consumer debt : culture, compliance, and completion
Dellande, Stephanie
;
Gilly, Mary C.
;
Graham, John L.
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2594-2602
Persistent link: https://www.econbiz.de/10011491417
Saved in:
5
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
6
COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra
;
Bartsch, Fabian
- In:
Journal of business research : JBR
120
(
2020
),
pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
Saved in:
7
Disentangling language from ethnic preferences in the recruitment of domestic workers : a discrete choice experiment
Theys, Tobias
;
Adriaenssens, Stef
;
Verhaest, Dieter
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 144-151
Persistent link: https://www.econbiz.de/10012285553
Saved in:
8
Speak my language or look like me? - Language and
ethnicity
in bilingual customer service recovery
Azab, Carol
;
Clark, Terry
- In:
Journal of business research : JBR
72
(
2017
),
pp. 57-68
Persistent link: https://www.econbiz.de/10011645477
Saved in:
9
Ethnicity
and acculturation of environmental attitudes and behaviors : a cross-cultural study with Brazilians in Canada
Romero, Cláudia Buhamra Abreu
;
Laroche, Michel
;
Aurup, …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 300-309
Persistent link: https://www.econbiz.de/10011771898
Saved in:
10
Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?
El Banna, Alia
;
Papadopoulos, Nicolas G.
;
Murphy, Steven A.
- In:
Journal of business research : JBR
82
(
2018
),
pp. 310-319
Persistent link: https://www.econbiz.de/10011771902
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