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Successful multi-channel strategy : mixing marketing and logistical issues
Jeanpert, Sophie; Paché, Gilles - In: Journal of business strategy 37 (2016) 2, pp. 12-19
Persistent link: https://www.econbiz.de/10011529093
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Marketing communications in a post-modern world
Kitchen, Philip J.; Proctor, Tony - In: Journal of business strategy 36 (2015) 5, pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
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Marketing or sales : the executive decision
Lee, Hei Wei; Scott, Crystal J. - In: Journal of business strategy 36 (2015) 5, pp. 43-49
Persistent link: https://www.econbiz.de/10011504114
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Too many products? Reaching the next billion customers of the beauty market
Tournois, Laurent - In: Journal of business strategy 35 (2014) 5, pp. 3-13
Persistent link: https://www.econbiz.de/10010469416
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Marketing in the 1990s
1988
Persistent link: https://www.econbiz.de/10003625779
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Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.; Burgmann, Inga - In: Journal of business strategy 36 (2015) 4, pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
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Setting up a crisis recovery plan
Phelps, Norman L. - In: Journal of business strategy 6 (1986) 4, pp. 5-10
Persistent link: https://www.econbiz.de/10003650161
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Finance is everything: advice from turnaround managers
Kierulff, Herbert; Petersen, Henry L. - In: Journal of business strategy 30 (2009) 6, pp. 44-51
Persistent link: https://www.econbiz.de/10003990958
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Turnaround strategies for an international organization
Colino, Richard R. - In: Journal of business strategy 7 (1986/87) 2, pp. 52-61
Persistent link: https://www.econbiz.de/10003516118
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Pulling off the comeback : shrink, expand, neither, both?
Braun, Michael; Latham, Scott F. - In: Journal of business strategy 33 (2012) 3, pp. 13-21
Persistent link: https://www.econbiz.de/10009574542