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Diffusion and adoption of good science : overcoming to dominant logic of NHST and the reporting of rubbish
Woodside, Arch G. - In: Journal of business-to-business marketing 23 (2016) 4, pp. 327-333
Persistent link: https://www.econbiz.de/10011637127
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Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G. - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
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Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wi...
Woodside, Arch G. - In: Journal of business-to-business marketing 15 (2008) 2, pp. 218-233
Persistent link: https://www.econbiz.de/10003814693
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Reply to commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on "The essence of business marketing theory, research and tactics : c...
Mummalaneni, Venkatapparao; Lichtenthal, J. David; … - In: Journal of business-to-business marketing 15 (2008) 2, pp. 234-245
Persistent link: https://www.econbiz.de/10003814713
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Ultimate broadening of the concept of marketing : B-to-O-to-C training service professionals not to inadvertently kill their clients
Woodside, Arch G.; Bernal, Pedro Mir - In: Journal of business-to-business marketing 27 (2020) 3, pp. 283-291
Persistent link: https://www.econbiz.de/10012289884
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Trust climate in international business-to-business e-negotiations : antecedents, processes, and outcomes
Akrout, Houcine; Woodside, Arch G. - In: Journal of business-to-business marketing 30 (2023) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10014290338