Narrow search
Showing 1 - 10 of 39
Cover Image
Primacy effect or recency effect? : a long-term memory test of Super Bowl commercials
Li, Cong - In: Journal of consumer behaviour : an international … 9 (2010) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10003943315
Cover Image
The proactive brain : using rudimentary information to make predictive judgments
Bar, Moshe; Neta, Maital - In: Journal of consumer behaviour : an international … 7 (2008) 4/5, pp. 319-330
Persistent link: https://www.econbiz.de/10003764089
Cover Image
Metaphoric advertisement comprehension : the role of cerebral hemispheres
Vance, Kristy; Virtue, Sandra - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 41-50
Persistent link: https://www.econbiz.de/10008908956
Cover Image
Visual aesthetics in store environment and its moderating role on consumer intention
Vieira, Valter Afonso - In: Journal of consumer behaviour : an international … 9 (2010) 5, pp. 364-380
Persistent link: https://www.econbiz.de/10008701454
Cover Image
Alternative marketplaces in the 21st century : building community through sharing events
Albinsson, Pia A.; Perera, B. Yasanthi - In: Journal of consumer behaviour : an international … 11 (2012) 4, pp. 303-315
Persistent link: https://www.econbiz.de/10009624516
Cover Image
Brand preference affects the threshold for perceptual awareness
Ransøy, Thomas Zoëga; Skov, Martin - In: Journal of consumer behaviour : an international … 13 (2014) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10010255555
Cover Image
"If it makes you feel good it must be right" : embodiment strategies for healthy eating and risk management
Kristensen, Dorthe Brogård; Askegaard, Søren; … - In: Journal of consumer behaviour : an international … 12 (2013) 4, pp. 243-252
Persistent link: https://www.econbiz.de/10009780528
Cover Image
Brand placement disclosure effects on persuasion : the moderating role of consumer self-control
Janssen, Loes; Fransen, Marieke L.; Wulff, Rebecca; … - In: Journal of consumer behaviour : an international … 15 (2016) 6, pp. 503-515
Persistent link: https://www.econbiz.de/10011580775
Cover Image
Three peas in the pod of consumer imagination : purchase task, involvement, and ad information
Spears, Nancy; Ketron, Seth; Ngamsiriudom, Waros - In: Journal of consumer behaviour : an international … 15 (2016) 6, pp. 527-537
Persistent link: https://www.econbiz.de/10011580945
Cover Image
Atmospheric harmony in the retail environment : its influence on store satisfaction and re-patronage intention
Garaus, Marion - In: Journal of consumer behaviour : an international … 16 (2017) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10011695058