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Regulatory focus and preference reversal between hedonic and utilitarian consumption
Roy, Rajat; Ng, Sharon - In: Journal of consumer behaviour : an international … 11 (2012) 1, pp. 81-88
Persistent link: https://www.econbiz.de/10009509231
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An ethnographic study of consumer financial sophistication
Estelami, Hooman - In: Journal of consumer behaviour : an international … 13 (2014) 5, pp. 328-341
Persistent link: https://www.econbiz.de/10010517313
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Brand preference affects the threshold for perceptual awareness
Ransøy, Thomas Zoëga; Skov, Martin - In: Journal of consumer behaviour : an international … 13 (2014) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10010255555
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Preference stability belief as a determinant of response to personalized recommendations
Shen, Anyuan; Ball, Dwayne - In: Journal of consumer behaviour : an international … 10 (2011) 2, pp. 71-79
Persistent link: https://www.econbiz.de/10009124719
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Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David; Foster, Kenneth Alan; Lusk, Jayson L.; … - In: Journal of consumer behaviour : an international … 10 (2011) 2, pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
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Utility blindness : why do we fall for deals?
Liu, Maggie Wenjing - In: Journal of consumer behaviour : an international … 13 (2014) 1, pp. 42-49
Persistent link: https://www.econbiz.de/10010255549
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Effects of product portfolios and recommendation timing in the efficiency of personalized recommendation
Yan, Qiang; Zhang, Lin; Li, Yuxia; Wu, Shuang; Sun, Tingting - In: Journal of consumer behaviour : an international … 15 (2016) 6, pp. 516-526
Persistent link: https://www.econbiz.de/10011580819
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Extending the technology acceptance model to mobile telecommunication innovation : the existence of network externalities
Wang, Chih-Chien; Lo, Shao-Kang; Fang, Wenchang - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 101-110
Persistent link: https://www.econbiz.de/10003715640
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Factors explaining male/ female differences in attitudes and purchase intention toward genetically engineered salmon
Qin, Wei; Brown, J. Lynne - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 127-145
Persistent link: https://www.econbiz.de/10003715659
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Original brands and counterfeit brands : do they have anything in common?
Penz, Elfriede; Stöttinger, Barbara - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 146-163
Persistent link: https://www.econbiz.de/10003715671