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~isPartOf:"Journal of consumer behaviour : an international research review"
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Neuromarketing im Sport
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Neuromarketing
14
Consumer behaviour
7
Konsumentenverhalten
7
Emotion
4
Advertising effects
3
Brand management
3
Cognition
3
Kognition
3
Markenführung
3
Werbewirkung
3
Kaufentscheidung
2
Market research
2
Marktforschung
2
Personality psychology
2
Persönlichkeitspsychologie
2
Purchase decision
2
USA
2
United States
2
2010–2011
1
Athletes
1
Bibliometrics
1
Bibliometrie
1
Celebrity endorsement
1
Celebrity-Werbung
1
Digitale Dienste
1
Ethics
1
Ethik
1
Evolutionary economics
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Evolutionsökonomik
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Italien
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Italy
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Knowledge management
1
Marketing management
1
Marketingmanagement
1
Neuroeconomics
1
Neuroökonomie
1
Perception
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Product design
1
Produktgestaltung
1
South Korea
1
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16
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1
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16
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Kenning, Peter
3
Senior, Carl
3
Anderson, Ronald C.
1
Baecke, Sebastian
1
Butler, Michael J. R.
1
Chang, Hyo Jung
1
Chang, Yonghwan
1
Ciceri, Andrea
1
Deppe, Michael
1
Fang, Dan
1
Foxall, Gordon R.
1
Gakhal, Baldeesh
1
Garcia, Justin R.
1
Ghiringhelli, Barbara
1
Herbst, Frikkie
1
Hubert, Anita Mirja
1
Illes, Judy
1
Jai, Tun-Min
1
Ko, Yong Jae
1
Kugel, Harald
1
Lee, Nick
1
Mauri, Maurizio
1
Missaglia, Anna Laura
1
Murphy, Emily R.
1
O'Boyle, Michael
1
O'Boyle, Michael W.
1
Oppo, Annalisa
1
Park, Chanmin
1
Perrachione, John R.
1
Perrachione, Tyler K.
1
Plassmann, Hilke
1
Reiner, Peter B.
1
Russo, Vincenzo
1
Saad, Gad
1
Schwindt, Wolfram
1
Shin, Seongyeon
1
Stoll, Marco
1
Suttikun Chompoonut
1
Yoon, Sung-Wook
1
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Journal of consumer behaviour : an international research review
International journal of sport management and marketing : IJSMM
171
Sport marketing quarterly : preferred journal of the Sport Marketing Association
163
International journal of sports marketing & sponsorship
152
Journal of sport management : the official journal of the North American Society of Sport Management
152
European Sport management quarterly : ESMQ
119
Sport management review
116
International Journal of Sports Marketing and Sponsorship
84
Journal of business research : JBR
65
SpringerLink / Bücher
49
European Journal of Marketing
36
Journal of advertising research
29
Psychology & marketing
29
International journal of sport finance
27
Springer eBook Collection
27
Journal of sports economics
26
Sport, Business and Management : an international journal ; SBM
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
International journal of advertising : the quarterly review of marketing communications
23
European journal of marketing : EJM
21
Journal of promotion management : JPM
21
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
19
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
International journal of advertising : the review of marketing communications
17
Journal of strategic marketing
17
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing communications
15
Research
15
Sport, Business and Management: An International Journal
15
The journal of brand management : an international journal
15
Asia Pacific journal of marketing and logistics
14
Journal of marketing management : MM
14
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
14
Sport marketing in a global environment : strategic perspectives
13
The journal of business & industrial marketing
13
International sports marketing : principles and perspectives
12
Strategic Direction
12
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ECONIS (ZBW)
16
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1
Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event
sponsorship
Ko, Yong Jae
;
Chang, Yonghwan
;
Park, Chanmin
;
Herbst, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 176-186
Persistent link: https://www.econbiz.de/10011685073
Saved in:
2
The role of negative publicity in consumer evaluations of sports stars and their sponsors
Yoon, Sung-Wook
;
Shin, Seongyeon
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011695095
Saved in:
3
Special issue : A manifesto for
neuromarketing
science
Senior, Carl
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003764055
Saved in:
4
Editorial: A manifesto for
neuromarketing
science
Senior, Carl
;
Lee, Nick
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 263-271
Persistent link: https://www.econbiz.de/10003764070
Saved in:
5
A current overview of consumer neuroscience
Hubert, Anita Mirja
;
Kenning, Peter
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 272-292
Persistent link: https://www.econbiz.de/10003764074
Saved in:
6
Neuroethics of
neuromarketing
Murphy, Emily R.
;
Illes, Judy
;
Reiner, Peter B.
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 293-302
Persistent link: https://www.econbiz.de/10003764080
Saved in:
7
Brains and brands : developing mutually informative research in neuroscience and marketing
Perrachione, Tyler K.
;
Perrachione, John R.
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 303-318
Persistent link: https://www.econbiz.de/10003764086
Saved in:
8
Examining the influence of fame in the presence of beauty : an electrodermal "
neuromarketing
" study
Gakhal, Baldeesh
;
Senior, Carl
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 331-341
Persistent link: https://www.econbiz.de/10003764090
Saved in:
9
How choice ambiguity modulates activity in brain areas representing brand preference : evidence from consumer neuroscience
Plassmann, Hilke
;
Kenning, Peter
;
Deppe, Michael
; …
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 360-367
Persistent link: https://www.econbiz.de/10003764095
Saved in:
10
Reward, emotion and consumer choice : from neuroeconomics to neurophilosophy
Foxall, Gordon R.
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 368-396
Persistent link: https://www.econbiz.de/10003764100
Saved in:
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