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~isPartOf:"Journal of consumer behaviour : an international research review"
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Consumer behaviour
283
Konsumentenverhalten
283
Brand image
30
Markenimage
30
USA
30
United States
30
Personality psychology
24
Persönlichkeitspsychologie
24
Emotion
22
Großbritannien
19
United Kingdom
19
Advertising effects
18
Werbewirkung
18
Kaufentscheidung
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Purchase decision
17
Beziehungsmarketing
14
Brand management
14
Markenführung
14
Market research
14
Marktforschung
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Relationship marketing
14
Cognition
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Kognition
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China
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Customer satisfaction
11
Kundenzufriedenheit
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Perception
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Social Web
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Social web
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Wahrnehmung
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Jugendliche
10
Youth
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Lebensstil
9
Lifestyle
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Online retailing
9
Online-Handel
9
Product information
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Produktinformation
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8
Beschwerdemanagement
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10
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English
313
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Hassan, Louise M.
4
Spears, Nancy
4
Belk, Russell W.
3
Buchanan-Oliver, Margo
3
Gentina, Elodie
3
Gentry, James W.
3
Hamilton, Kathy
3
Nenycz-Thiel, Magda
3
Parry, Sara
3
Parsons, Elizabeth
3
Seo, Yuri
3
Shiu, Edward
3
Shukla, Paurav
3
Albinsson, Pia A.
2
Amos, Clinton
2
Bajde, Domen
2
Banerjee, Madhumita
2
Burchell, Kevin
2
Caruana, Robert
2
Chattaraman, Veena
2
Chatzidakis, Andreas
2
Cherrier, Hélène
2
Eckhardt, Giana M.
2
Elliott, Richard
2
Fam, Kim Shyan
2
Fitchett, James
2
Gavish, Yossi
2
Hansen, Torben
2
Heslop, Louise A.
2
Hogg, Margaret K.
2
Kao, Danny Tengti
2
Kemp, Elyria
2
Laforet, Sylvie
2
Lennon, Sharron J.
2
Lindberg, Frank
2
Matthes, Jörg
2
Moschis, George P.
2
Naderer, Brigitte
2
Niculescu, Mihai
2
Perera, B. Yasanthi
2
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
2,521
Journal of retailing and consumer services
2,098
International journal of hospitality management
875
SpringerLink / Bücher
834
International journal of consumer studies
776
Psychology & marketing
741
The journal of brand management : an international journal
694
Journal of consumer research : JCR ; an interdisciplinary bimonthly
611
NBER working paper series
557
Industrial marketing management : the international journal for industrial and high-tech firms
548
The journal of product & brand management
506
Working paper / National Bureau of Economic Research, Inc.
475
Journal of marketing research : JMR
458
Asia Pacific journal of marketing and logistics
457
European journal of marketing : EJM
457
Tourism management : research, policies, practice
453
Journal of travel and tourism marketing
429
Journal of marketing management : MM
424
NBER Working Paper
410
Journal of marketing
409
Management science : journal of the Institute for Operations Research and the Management Sciences
396
Journal of the Academy of Marketing Science
392
The journal of services marketing
382
Journal of retailing
375
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
371
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
364
The service industries journal
349
Journal of strategic marketing
347
Journal of marketing communications
346
Marketing letters : a journal of research in marketing
345
Cogent business & management
343
International journal of contemporary hospitality management
339
Journal of international consumer marketing
337
Marketing intelligence & planning
336
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
333
International journal of retail & distribution management
330
Journal of fashion marketing and management
327
Technological forecasting & social change : an international journal
322
The international review of retail, distribution and consumer research
317
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ECONIS (ZBW)
313
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1
Brand
names on packaging and their impact on purchase preference
Laforet, Sylvie
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10008908965
Saved in:
2
Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David
;
Foster, Kenneth Alan
;
Lusk, Jayson L.
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
Saved in:
3
Brand
personality, self-congruity, and preference : a knowledge structures approach
Branaghan, Russell J.
;
Hildebrand, Emily A.
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
5
,
pp. 304-312
Persistent link: https://www.econbiz.de/10009378653
Saved in:
4
Retail
brand
extension : perceived fit, risks and trust
Laforet, Sylvie
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
3
,
pp. 189-209
Persistent link: https://www.econbiz.de/10003740928
Saved in:
5
The real difference between consumers' perceptions of private labels and national brands
Nenycz-Thiel, Magda
;
Romaniuk, Jenni
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 262-269
Persistent link: https://www.econbiz.de/10010391688
Saved in:
6
Understanding consumers'
brand
-induced food taste perception : a comparison of "
brand
familiarity" : and "consumer value-
brand
symbolism (in)congruity" ; accounts
Paaspvaara, Rami
;
Luomala, Harri T.
;
Pohjanheimo, Terhi
; …
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
1
,
pp. 11-20
Persistent link: https://www.econbiz.de/10009508886
Saved in:
7
Extending the
brand
image on new products: the facilitative effect of happy mood states
Greifeneder, Rainer
;
Bless, Herbert
;
Kuschmann, Thorsten
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10003439297
Saved in:
8
The ineffectiveness of counterclaim advertising for increasing consumer sentiment
Coker, Brent
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 34-41
Persistent link: https://www.econbiz.de/10011685013
Saved in:
9
On the malleable nature of product meaning in China
Eckhardt, Giana M.
;
Houston, Michael J.
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 484-495
Persistent link: https://www.econbiz.de/10003789920
Saved in:
10
Primacy effect or recency effect? : a long-term memory test of Super Bowl commercials
Li, Cong
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10003943315
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