//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer behaviour : an international research review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of government campaig...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
283
Konsumentenverhalten
283
Brand image
30
Markenimage
30
USA
29
United States
29
Personality psychology
23
Persönlichkeitspsychologie
23
Emotion
22
Großbritannien
19
United Kingdom
19
Advertising effects
18
Werbewirkung
18
Kaufentscheidung
16
Purchase decision
16
Brand management
14
Markenführung
14
Market research
13
Marktforschung
13
Cognition
12
Kognition
12
China
11
Perception
11
Wahrnehmung
11
Jugendliche
10
Youth
10
Lebensstil
9
Lifestyle
9
Online retailing
9
Online-Handel
9
Product information
9
Produktinformation
9
Social Web
9
Social web
9
Befragung
8
Children
8
Computerspiel
8
Decision under uncertainty
8
Entscheidung unter Unsicherheit
8
Gender studies
8
more ...
less ...
Online availability
All
Undetermined
79
Type of publication
All
Article
292
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
302
Aufsatz in Zeitschrift
302
Collection of articles of several authors
10
Sammelwerk
10
Case study
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
more ...
less ...
Language
All
English
302
Author
All
Hassan, Louise M.
4
Spears, Nancy
4
Belk, Russell W.
3
Buchanan-Oliver, Margo
3
Gentina, Elodie
3
Gentry, James W.
3
Hamilton, Kathy
3
Nenycz-Thiel, Magda
3
Parry, Sara
3
Parsons, Elizabeth
3
Seo, Yuri
3
Shiu, Edward
3
Albinsson, Pia A.
2
Amos, Clinton
2
Bajde, Domen
2
Burchell, Kevin
2
Caruana, Robert
2
Chattaraman, Veena
2
Chatzidakis, Andreas
2
Cherrier, Hélène
2
Eckhardt, Giana M.
2
Elliott, Richard
2
Fam, Kim Shyan
2
Fitchett, James
2
Gavish, Yossi
2
Heslop, Louise A.
2
Kao, Danny Tengti
2
Kemp, Elyria
2
Laforet, Sylvie
2
Lennon, Sharron J.
2
Lindberg, Frank
2
Matthes, Jörg
2
Moschis, George P.
2
Naderer, Brigitte
2
Niculescu, Mihai
2
Perera, B. Yasanthi
2
Piacentini, Maria
2
Rettie, Ruth
2
Romaniuk, Jenni
2
Sandıkçı, Özlem
2
more ...
less ...
Published in...
All
Journal of consumer behaviour : an international research review
Journal of business research : JBR
2,246
Journal of retailing and consumer services
1,979
International journal of consumer studies
770
International journal of hospitality management
761
Psychology & marketing
717
The journal of brand management : an international journal
702
SpringerLink / Bücher
627
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
NBER working paper series
546
The journal of product & brand management
505
Working paper / National Bureau of Economic Research, Inc.
459
Journal of marketing research : JMR
429
Asia Pacific journal of marketing and logistics
421
European journal of marketing : EJM
417
NBER Working Paper
402
Tourism management : research, policies, practice
387
Journal of travel and tourism marketing
385
Journal of marketing management : MM
377
Management science : journal of the Institute for Operations Research and the Management Sciences
366
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
360
Journal of marketing
352
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
343
Journal of retailing
338
Journal of marketing communications
333
Journal of international consumer marketing
331
Journal of fashion marketing and management
320
Marketing letters : a journal of research in marketing
318
Cogent business & management
313
International journal of retail & distribution management
310
Journal of the Academy of Marketing Science
305
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
The journal of consumer marketing
300
The international review of retail, distribution and consumer research
299
Marketing intelligence & planning
294
International journal of contemporary hospitality management
288
The journal of services marketing
278
Journal of business ethics : JOBE
274
Technological forecasting & social change : an international journal
273
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
270
more ...
less ...
Source
All
ECONIS (ZBW)
302
Showing
1
-
10
of
302
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
names on packaging and their impact on purchase preference
Laforet, Sylvie
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10008908965
Saved in:
2
Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David
;
Foster, Kenneth Alan
;
Lusk, Jayson L.
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
Saved in:
3
Brand
personality, self-congruity, and preference : a knowledge structures approach
Branaghan, Russell J.
;
Hildebrand, Emily A.
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
5
,
pp. 304-312
Persistent link: https://www.econbiz.de/10009378653
Saved in:
4
Retail
brand
extension : perceived fit, risks and trust
Laforet, Sylvie
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
3
,
pp. 189-209
Persistent link: https://www.econbiz.de/10003740928
Saved in:
5
The real difference between consumers' perceptions of private labels and national brands
Nenycz-Thiel, Magda
;
Romaniuk, Jenni
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 262-269
Persistent link: https://www.econbiz.de/10010391688
Saved in:
6
Understanding consumers'
brand
-induced food taste perception : a comparison of "
brand
familiarity" : and "consumer value-
brand
symbolism (in)congruity" ; accounts
Paaspvaara, Rami
;
Luomala, Harri T.
;
Pohjanheimo, Terhi
; …
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
1
,
pp. 11-20
Persistent link: https://www.econbiz.de/10009508886
Saved in:
7
Extending the
brand
image on new products: the facilitative effect of happy mood states
Greifeneder, Rainer
;
Bless, Herbert
;
Kuschmann, Thorsten
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10003439297
Saved in:
8
The ineffectiveness of counterclaim advertising for increasing consumer sentiment
Coker, Brent
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 34-41
Persistent link: https://www.econbiz.de/10011685013
Saved in:
9
On the malleable nature of product meaning in China
Eckhardt, Giana M.
;
Houston, Michael J.
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 484-495
Persistent link: https://www.econbiz.de/10003789920
Saved in:
10
Primacy effect or recency effect? : a long-term memory test of Super Bowl commercials
Li, Cong
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10003943315
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->