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Foreign brands in local cultures : a socio-cultural perspective of postmodern brandscapes
Al-Mutawa, Fajer Saleh; Elliott, Richard; Nuttall, Peter - In: Journal of consumer behaviour : an international … 14 (2015) 2, pp. 137-144
Persistent link: https://www.econbiz.de/10011294136
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Does snobbish service generate better sales? : the case of luxury goods
Chiou, Jyh-Shen; Hsiao, Cheng-Chieh - In: Journal of consumer behaviour : an international … 16 (2017) 6, pp. 577-590
Persistent link: https://www.econbiz.de/10011815006
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Is Cinderella resurging? : the impact of consumers' underdog disposition on brand preferences ; underdog brand biography and brand status as moderators
Kao, Danny Tengti - In: Journal of consumer behaviour : an international … 14 (2015) 5, pp. 307-316
Persistent link: https://www.econbiz.de/10011477083
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Do ad metaphors enhance or dilute the consumers' brand preferences? : exploring the moderating role of goal orientation
Kao, Danny Tengti; Zhang, Lei; Yu, Annie Pei-I; Wu, Pei-Hsun - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 474-482
Persistent link: https://www.econbiz.de/10011814906
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The empirical link between relationship marketing tools and consumer retention in retail marketing
Bojei, Jamil; Julian, Craig C.; Wel, Che Aniza Binti Che; … - In: Journal of consumer behaviour : an international … 12 (2013) 3, pp. 171-181
Persistent link: https://www.econbiz.de/10009766229
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Extending the technology acceptance model to mobile telecommunication innovation : the existence of network externalities
Wang, Chih-Chien; Lo, Shao-Kang; Fang, Wenchang - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 101-110
Persistent link: https://www.econbiz.de/10003715640
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Factors explaining male/ female differences in attitudes and purchase intention toward genetically engineered salmon
Qin, Wei; Brown, J. Lynne - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 127-145
Persistent link: https://www.econbiz.de/10003715659
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Original brands and counterfeit brands : do they have anything in common?
Penz, Elfriede; Stöttinger, Barbara - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 146-163
Persistent link: https://www.econbiz.de/10003715671
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Societal and individualistic drivers as predictors of organic purchasing revealed through a portrait value questionnaire (PVQ)-based inventory
Krystallis, Athanassios; Vassallo, Marco; … - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 164-187
Persistent link: https://www.econbiz.de/10003715696
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Retail brand extension : perceived fit, risks and trust
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10003740928