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The transformative potential of marketing from the consumers' point of view
Pereura Heath, Teresa; Chatzidakis, Andreas - In: Journal of consumer behaviour : an international … 11 (2012) 4, pp. 283-291
Persistent link: https://www.econbiz.de/10009624547
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Emerging issues in transformative consumer researcha and social marketing : an introduction to the special issue
Piacentini, Maria; Banister, Emma; Salciuviene, Laura; … - In: Journal of consumer behaviour : an international … 11 (2012) 4, pp. 273-274
Persistent link: https://www.econbiz.de/10009624567
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Special issue : Transformative consumer research and social marketing
Piacentini, Maria (contributor) - 2012
Persistent link: https://www.econbiz.de/10009624590
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Marketing social norms : social marketing and the social norm approach
Burchell, Kevin; Rettie, Ruth; Patel, Kavita - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10009720173
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Social normalisation : using marketing to make green normal
Rettie, Ruth; Burchell, Kevin; Barnham, Chris - In: Journal of consumer behaviour : an international … 13 (2014) 1, pp. 9-17
Persistent link: https://www.econbiz.de/10010255554
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Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship
Ko, Yong Jae; Chang, Yonghwan; Park, Chanmin; Herbst, … - In: Journal of consumer behaviour : an international … 16 (2017) 2, pp. 176-186
Persistent link: https://www.econbiz.de/10011685073
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Social marketing, parental purchasing decisions, and unhealthy food in developing countries : a Nigerian typology
McLeay, Fraser; Oglethorpe, David - In: Journal of consumer behaviour : an international … 12 (2013) 3, pp. 232-242
Persistent link: https://www.econbiz.de/10009766216
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How to stop binge drinking and speeding motorists : effects of relational-interdependent self-construal and self-referencing on attitudes toward social marketing
Martin, Brett A. S.; Lee, Christina Kwai Choi; Weeks, … - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 81-90
Persistent link: https://www.econbiz.de/10009720146
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Servicescapes : the role that place plays in stay-at-home mothers' lives
Johnstone, Micael-Lee; Todd, Sarah - In: Journal of consumer behaviour : an international … 11 (2012) 6, pp. 443-453
Persistent link: https://www.econbiz.de/10009690928
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Sentiment toward marketing : should we care about consumer alienation and readiness to use technology?
Mady, Tarek T. - In: Journal of consumer behaviour : an international … 10 (2011) 4, pp. 192-204
Persistent link: https://www.econbiz.de/10009296475