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The roles of self-discrepancy and social support in young females' decisions to undergo cosmetic procedures
Pentina, Iryna; Taylor, David G.; Voelker, Troy A. - In: Journal of consumer behaviour : an international … 8 (2009) 4, pp. 149-165
Persistent link: https://www.econbiz.de/10003875829
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The ineffectiveness of counterclaim advertising for increasing consumer sentiment
Coker, Brent - In: Journal of consumer behaviour : an international … 16 (2017) 1, pp. 34-41
Persistent link: https://www.econbiz.de/10011685013
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Compared to whom? : the impact of status on third person effects in advertising persuasion in a South African context
Grier, Sonya A.; Brumbaugh, Anne M. - In: Journal of consumer behaviour : an international … 6 (2007) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003439288
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Scenting movie theatre commercials : the impact of scent and pictures on brand evaluations and ad recall
Lwin, May O.; Morrin, Maureen - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 264-272
Persistent link: https://www.econbiz.de/10009575332
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Extending the technology acceptance model to mobile telecommunication innovation : the existence of network externalities
Wang, Chih-Chien; Lo, Shao-Kang; Fang, Wenchang - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 101-110
Persistent link: https://www.econbiz.de/10003715640
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Factors explaining male/ female differences in attitudes and purchase intention toward genetically engineered salmon
Qin, Wei; Brown, J. Lynne - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 127-145
Persistent link: https://www.econbiz.de/10003715659
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Original brands and counterfeit brands : do they have anything in common?
Penz, Elfriede; Stöttinger, Barbara - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 146-163
Persistent link: https://www.econbiz.de/10003715671
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Societal and individualistic drivers as predictors of organic purchasing revealed through a portrait value questionnaire (PVQ)-based inventory
Krystallis, Athanassios; Vassallo, Marco; … - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 164-187
Persistent link: https://www.econbiz.de/10003715696
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Retail brand extension : perceived fit, risks and trust
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10003740928
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The influence of evidence type and product involvement on message-framing effects in advertising
Dardis, Frank E.; Shen, Fuyuan - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 222-238
Persistent link: https://www.econbiz.de/10003740932