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Special issue: Gaming
Seo, Yuri (ed.); Buchanan-Oliver, Margo (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011508906
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Perceived helpfulness of online consumer reviews : the role of message content and style
Schindler, Robert M.; Bickart, Barbara - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 234-243
Persistent link: https://www.econbiz.de/10009575344
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Forward or delete : what drives peer-to-peer message propagation across social networks?
Harvey, Christopher G.; Stewart, David B.; Ewing, Michael - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 365-372
Persistent link: https://www.econbiz.de/10009424835
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E-word-of-mouth on health social networking sites : an opportunity for tailored health communication
Liang, Bo; Scammon, Debra L. - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 322-331
Persistent link: https://www.econbiz.de/10009424842
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Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi; Jin, Seunga Venus - In: Journal of consumer behaviour : an international … 16 (2017) 6, pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
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How do reviews from professional critics interact with other signals of product quality? : evidence from the video game industry
Cox, Joe; Kaimann, Daniel - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 366-377
Persistent link: https://www.econbiz.de/10011508877
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Factors affecting consumers' trust in online product reviews
Racherla, Pradeep; Mandviwalla, Munir; Connolly, Daniel J. - In: Journal of consumer behaviour : an international … 11 (2012) 2, pp. 94-104
Persistent link: https://www.econbiz.de/10009548836
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The need to belong and self-disclosure in positive word-of-mouth behaviours : the moderating effect of self–brand connection
Sicilia, Maria; Delgado-Ballester, Elena; Palazon, Mariola - In: Journal of consumer behaviour : an international … 15 (2016) 1, pp. 60-71
Persistent link: https://www.econbiz.de/10011485462
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Message exposure with friends : the role of social context on attitudes towards prominently placed brands
Coker, Kesha K.; Altobellom Suzanne A.; … - In: Journal of consumer behaviour : an international … 12 (2013) 2, pp. 102-111
Persistent link: https://www.econbiz.de/10009738785
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Engaging customers on Facebook : challenges for e-retailers
Harris, Lisa; Dennis, Charles - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 338-346
Persistent link: https://www.econbiz.de/10009424839