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Modelling consumer entertainment software choice : an exploratory examination of key attributes, and differences by gamer segment
Prugsamatz, Sunita; Lowe, Ben; Alpert, Frank - In: Journal of consumer behaviour : an international … 9 (2010) 5, pp. 381-392
Persistent link: https://www.econbiz.de/10008701452
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Can advergames boost children's healthier eating habits? : a comparison between healthy and non-healthy food
Dias, Mónica; Agante, Luísa - In: Journal of consumer behaviour : an international … 10 (2011) 3, pp. 152-160
Persistent link: https://www.econbiz.de/10009260923
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Play as co-created narrative in computer game consumption : the hero's journey in Warcraft III
Buchanan-Oliver, Margo; Seo, Yuri - In: Journal of consumer behaviour : an international … 11 (2012) 6, pp. 423-431
Persistent link: https://www.econbiz.de/10009690934
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Co-creation and ambiguois ownership within virtual communities : the case of the Machinima community
Harwood, Tracy; Garry, Tony - In: Journal of consumer behaviour : an international … 13 (2014) 2, pp. 148-156
Persistent link: https://www.econbiz.de/10010348799
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Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini; Ponnet, Koen; Walrave, Michel - In: Journal of consumer behaviour : an international … 15 (2016) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
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The interplay of persuasion inference and flow experience in an entertaining food advergame
Ham, Chang-Dae; Yoon, Gunwoo; Nelson, Michelle R. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 239-250
Persistent link: https://www.econbiz.de/10011508790
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Advancing research on computer game consumption : a future research agenda
Seo, Yuri; Buchanan-Oliver, Margo; Fam, Kim Shyan - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 353-356
Persistent link: https://www.econbiz.de/10011508868
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How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun; Yoon, Sukki; Taylor, Charles Raymond - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
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Machinima : extending brand reach
Harwood, Tracy; Garry, Tony; Uwins, Mike - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 378-388
Persistent link: https://www.econbiz.de/10011508879
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Country of origin and brand image influences on perceptions of online game quality
Kim, Sang Jin; Choi, Yung Kyun; Kim, Kyung Hoon; Liu, … - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 389-398
Persistent link: https://www.econbiz.de/10011508886