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Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael; Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
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Oppositional brand choice : using brands to respond to relationship frustration
Brick, Danielle J.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 257-263
Persistent link: https://www.econbiz.de/10011707492
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Scale-dependent automatic shifts in brand evaluation standards
Dimofte, Claudiu V.; Johansson, Johny K. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 158-170
Persistent link: https://www.econbiz.de/10003860494
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Position-based beliefs : the center-stage effect
Valenzuela, Ana; Raghubir, Priya - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 185-196
Persistent link: https://www.econbiz.de/10003860496
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The broad embrace of luxury : hedonic potential as a driver of brand extendibility
Hagtvedt, Henrik; Patrick, Vanessa M. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
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Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf; Möll, Thorsten; Schmitt, Bernd; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10009548899
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Situated embodied cognition : monitoring orientation cues affects product evaluation and choice
Eelen, Jiska; Dewitte, Siegfried; Warlop, Luk - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 424-433
Persistent link: https://www.econbiz.de/10010210196
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Evidence for two facets of pride in consumption : findings from luxury brands
McFerran, Brent; Aquino, Karl; Tracy, Jessica L. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 455-471
Persistent link: https://www.econbiz.de/10010410187
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Is being emotionally inexpressive cool?
Warren, Caleb; Pezzuti, Todd; Koley, Shruti - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 560-577
Persistent link: https://www.econbiz.de/10011937353
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Microblogging and the value of undirected communication
Buechel, Eva C.; Berger, Jonah - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 40-55
Persistent link: https://www.econbiz.de/10011842170