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Kids, cartoons, and cookies : stereotype priming effects on children's food consumption
Campbell, Margaret C.; Manning, Kenneth C.; Leonard, Bridget - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 257-264
Persistent link: https://www.econbiz.de/10011479204
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Children playing branded video games : the impact of interactivity on product placement effectiveness
Hang, Haiming; Auty, Susan - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 65-72
Persistent link: https://www.econbiz.de/10008909932
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The effect of perceived message choice on persuasion
Schlosser, Ann E.; Shavitt, Sharon - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 290-301
Persistent link: https://www.econbiz.de/10003883890
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Sins of omission versus commission : cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction
Ng, Sharon; Kim, Hakkyun; Rao, Akshay R. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10010485546
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The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns
Kuo, Andrew; Hamilton Rice, Dan - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 78-88
Persistent link: https://www.econbiz.de/10010485549
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Red bull "gives you wings" for better or worse : a double-edged impact of brand exposure on consumer performance
Brasel, S. Adam; Gips, James - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 57-64
Persistent link: https://www.econbiz.de/10008909933
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An integrative review of sensory marketing : engaging the senses to affect perception, judgment and behavior
Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 332-351
Persistent link: https://www.econbiz.de/10009580757
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Can disclosures lead consumers to resist covert persuasion? : the important roles of disclosure timing and type of response
Campbell, Margaret C.; Mohr, Gina S.; Verlegh, Peeter W. J. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 483-495
Persistent link: https://www.econbiz.de/10010210184
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The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Pezzuti, Todd; Pirouz, Dante; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 519-529
Persistent link: https://www.econbiz.de/10011344175
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Can everyday brands be threatening? : responses to brand primes depend on childhood socioeconomic status
Whelan, Jodie; Hingston, Sean T. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 477-486
Persistent link: https://www.econbiz.de/10011917281