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Why recommend a brand face-to-face but not on Facebook? : how word-of-mouth on online social sites differs from traditional word-of-mouth
Eisingerich, Andreas B; Chun, HaeEun Helen; Liu, Yeyi; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 120-128
Persistent link: https://www.econbiz.de/10010485541
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Posting strategically : the consumer as an online media planner
Chen, Yu-Jen; Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10011411189
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Word-of-mouth and the forecasting of consumption enjoyment
He, Stephen X.; Bond, Samuel D. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 464-482
Persistent link: https://www.econbiz.de/10010210186
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Positional goods and the social rank hypothesis : income inequality affects online chatter about high- and low‐status brands on Twitter
Walasek, Lukasz; Bhatia, Sudeep; Brown, Gordon D. A. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 138-148
Persistent link: https://www.econbiz.de/10011842203
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Scale-dependent automatic shifts in brand evaluation standards
Dimofte, Claudiu V.; Johansson, Johny K. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 158-170
Persistent link: https://www.econbiz.de/10003860494
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Position-based beliefs : the center-stage effect
Valenzuela, Ana; Raghubir, Priya - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 185-196
Persistent link: https://www.econbiz.de/10003860496
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The self and the brand
Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 271-275
Persistent link: https://www.econbiz.de/10003883883
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The broad embrace of luxury : hedonic potential as a driver of brand extendibility
Hagtvedt, Henrik; Patrick, Vanessa M. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
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How successful would a phone-pillow be : using dual process theory to predict the success of hybrids involving dissimilar products
Gibbert, Michael; Mazursky, David - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 652-660
Persistent link: https://www.econbiz.de/10003936191
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Effects of product unit image on consumption of snack foods
Madzharov, Adriana V.; Block, Lauren G. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 398-409
Persistent link: https://www.econbiz.de/10008728855