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From experiential psychology to consumer experience
Schmitt, Bernd; Brakus, J. Joško; Zarantonello, Lia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 166-171
Persistent link: https://www.econbiz.de/10010485534
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The supremacy of singular subjectivity : improving decision quality by removing objective specifications and direct comparisons
Yang, Adelle X.; Hsee, Christopher K.; Liu, Yi; Zhang, Li - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 393-404
Persistent link: https://www.econbiz.de/10009384879
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When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael; Trampe, Debra - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
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The aesthetics of luxury fashion, body and identify formation
Venkatesh, Alladi; Joy, Annamma; Sherry, John F.; … - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 459-470
Persistent link: https://www.econbiz.de/10008728823
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Structural comparison and consumer choice
Markman, Arthur B.; Loewenstein, Jeffrey - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 126-137
Persistent link: https://www.econbiz.de/10003981557
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Regulatory focus and reliance on implicit preferences in consumption contexts
Florack, Arnd; Friese, Malte; Scarabis, Martin - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 193-204
Persistent link: https://www.econbiz.de/10003981578
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The use of structural equation models in Consumer Psychology : a methodological dialogue on its contributions, cautions, and concerns
Priester, Joseph R. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 205-207
Persistent link: https://www.econbiz.de/10003981580
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Are low-literate and high-literate consumers different? : applying resource-matching theory to ad processing across literacy levels
Jae, Haeran; DelVecchio, Devon S.; Childers, Terry L. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 312-323
Persistent link: https://www.econbiz.de/10009259702
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Bridging the intention-behavior gap : inducing implementation intentions through persuasive appeals
Fennis, Bob Michaël; Adriaanse, Marieke A.; Stroebe, … - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 302-311
Persistent link: https://www.econbiz.de/10009259704
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Popcorn in the cinema : oral interference sabotages advertising effects
Topolinski, Sascha; Lindner, Sandy; Freudenberg, Anna - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 169-176
Persistent link: https://www.econbiz.de/10010366309