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The contrasting effects of negative word of mouth in the post-consumption stage
Chan, Haksin; Cui, Selina - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 324-337
Persistent link: https://www.econbiz.de/10009259695
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Inherently loyal or easily bored? : nonconscious activation of consistency versus variety-seeking behavior
Fishbach, Ayelet; Ratner, Rebecca K.; Zhang, Ying - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 38-48
Persistent link: https://www.econbiz.de/10008909940
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Memory markers : how consumers recall the duration of experiences
Ahn, Hee-kyung; Liu, Maggie Wenjing; Soman, Dilip - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 508-516
Persistent link: https://www.econbiz.de/10003884453
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Preference exploration and learning : the role of intensiveness and extensiveness of experience
Hoeffler, Steve; Ariely, Dan; West, Pat; Duclos, Rod - In: Journal of consumer psychology : JCP : the official … 23 (2013) 3, pp. 330-340
Persistent link: https://www.econbiz.de/10009779766
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Why don't we learn from poor choices? : the consistency of expectation, choice, and memory clouds the lessons of experience
Schwarz, Norbert; Xu, Jing - In: Journal of consumer psychology : JCP : the official … 21 (2011) 2, pp. 142-145
Persistent link: https://www.econbiz.de/10009127094
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Of clouds and zombies : how and when analogical learning improves evaluations of really new products
Herzenstein, Michal; Hoeffler, Steve - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 550-557
Persistent link: https://www.econbiz.de/10011597881
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Role of executive attention in consumer learning with background music
Kang, Esther; Lakshmanan, Arun - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 35-48
Persistent link: https://www.econbiz.de/10011771822
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The role of idiosyncratic attribute evaluation in mass customization
Puligadda, Sanjay; Grewal, Rajdeep; Rangaswamy, Arvind; … - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 369-380
Persistent link: https://www.econbiz.de/10008658280
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Unconscious information processing reduces information overload and increases product satisfaction
Messner, Claude; Wänke, Michaela - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 9-13
Persistent link: https://www.econbiz.de/10008909950
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Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 116-126
Persistent link: https://www.econbiz.de/10003717543