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Consumer responses to parodic ads
Roehm, Michelle L.; Roehm, Harper A. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 18-33
Persistent link: https://www.econbiz.de/10010359885
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Popcorn in the cinema : oral interference sabotages advertising effects
Topolinski, Sascha; Lindner, Sandy; Freudenberg, Anna - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 169-176
Persistent link: https://www.econbiz.de/10010366309
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Where you say it matters : why packages are a more believable source of product claims than advertisements
Fajardo, Tatiana M.; Townsend, Claudia - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 426-434
Persistent link: https://www.econbiz.de/10011531111
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"Seeing" the social roles of brands : how physical positioning influences brand evaluation
Huang, Xun Irene; Li, Xiuping; Zhang, Meng - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 509-514
Persistent link: https://www.econbiz.de/10010210165
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Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael; Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
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Beyond beauty : design symmetry and brand personality
Bajaj, Aditi; Bond, Samuel D. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
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The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Pezzuti, Todd; Pirouz, Dante; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 519-529
Persistent link: https://www.econbiz.de/10011344175
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A social identity perspective on aspirational advertising : implicit threats to collective self-esteem and strategies to overcome them
Dimofte, Claudiu V.; Goodstein, Ronald Charles; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 416-430
Persistent link: https://www.econbiz.de/10011344198
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Judgment is not color blind : the impact of automatic color preference on product and advertising preferences
Kareklas, Ioannis; Brundel, Frédéric F.; Coulter, Robin A. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 87-95
Persistent link: https://www.econbiz.de/10010359875
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Confidence via correction : the effect of judgment correction on consumer confidence
Espinoza Peterson, Francine; Hamilton, Rebecca W. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10010359883