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Avoiding poor health or approaching good health : does it matter? ; the conceptualization, measurement, and consequences of health regulatory focus
Gomez, Pierrick; Borges, Adilson; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 451-463
Persistent link: https://www.econbiz.de/10010210188
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Every saint has a past, and every sinner has a future : influences of regulatory focus on consumers’ moral self‐regulation
Schwabe, Maria; Dose, David; Walsh, Gianfranco - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 234-252
Persistent link: https://www.econbiz.de/10011858584
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How goal progress influences regulatory focus in goal pursuit
Bullard, Olya; Manchanda, Rajesh V. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 302-317
Persistent link: https://www.econbiz.de/10011739801
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Review of the theoretical underpinnings of loyalty programs
Henderson, Conor M.; Beck, Joshua T.; Palmatier, Robert W. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 256-276
Persistent link: https://www.econbiz.de/10009259722
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The role of computational ease on the decision to spend loyalty program points
Kwong, Jessica Y. Y.; Soman, Dilip; Ho, Candy K. Y. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 2, pp. 146-156
Persistent link: https://www.econbiz.de/10009127093
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Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
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The publicly self-consciousness consumer: prepared to be embarrassed
Lau-Gesk, Loraine; Drolet, Aimee - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 127-136
Persistent link: https://www.econbiz.de/10003717546
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Will I like a "medium" pillow? : another look at constructed and inherent preferences
Simonson, Itamar - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 155-169
Persistent link: https://www.econbiz.de/10003770710
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Preference construction and preference stability : putting the pillow to rest
Bettman, James R.; Luce, Mary Frances; Payne, John W. - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 170-174
Persistent link: https://www.econbiz.de/10003770713
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Beyond rationality : the content of preferences
Dhar, Ravi; Novemsky, Nathan - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 175-178
Persistent link: https://www.econbiz.de/10003770714