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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
2,311
Journal of retailing and consumer services
2,010
International journal of hospitality management
864
International journal of consumer studies
782
NBER working paper series
768
Psychology & marketing
743
SpringerLink / Bücher
722
Working paper / National Bureau of Economic Research, Inc.
636
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
NBER Working Paper
568
Technological forecasting & social change : an international journal
533
Management science : journal of the Institute for Operations Research and the Management Sciences
489
Tourism management : research, policies, practice
444
Journal of Consumer Marketing
438
European Journal of Marketing
425
Asia Pacific journal of marketing and logistics
417
The journal of product & brand management
409
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
408
Journal of travel and tourism marketing
397
Online Information Review
391
The journal of brand management : an international journal
386
Journal of marketing research : JMR
385
European journal of marketing : EJM
381
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
376
Journal of marketing management : MM
371
Journal of marketing communications
363
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
350
Cogent business & management
347
Journal of marketing
343
Journal of retailing
338
CESifo working papers
336
Journal of international consumer marketing
335
Telecommunications policy : the international journal of digital economy, data sciences and new media
329
International journal of internet marketing and advertising : IJIMA
328
Journal of business ethics : JOBE
321
Information systems research : ISR
315
Journal of the Academy of Marketing Science
314
Marketing letters : a journal of research in marketing
313
Marketing intelligence & planning
310
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ECONIS (ZBW)
348
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1
Why recommend a brand face-to-face but not on Facebook? : how word-of-mouth on online social sites differs from traditional word-of-mouth
Eisingerich, Andreas B
;
Chun, HaeEun Helen
;
Liu, Yeyi
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 120-128
Persistent link: https://www.econbiz.de/10010485541
Saved in:
2
Posting strategically : the consumer as an online media planner
Chen, Yu-Jen
;
Kirmani, Amna
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011411189
Saved in:
3
Microblogging and the value of undirected communication
Buechel, Eva C.
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 40-55
Persistent link: https://www.econbiz.de/10011842170
Saved in:
4
Word-of-mouth and the forecasting of consumption enjoyment
He, Stephen X.
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 464-482
Persistent link: https://www.econbiz.de/10010210186
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5
Positional goods and the social rank hypothesis : income inequality affects online chatter about high- and low‐status brands on Twitter
Walasek, Lukasz
;
Bhatia, Sudeep
;
Brown, Gordon D. A.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 138-148
Persistent link: https://www.econbiz.de/10011842203
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6
Consumer responses to parodic ads
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10010359885
Saved in:
7
Popcorn in the cinema : oral interference sabotages advertising effects
Topolinski, Sascha
;
Lindner, Sandy
;
Freudenberg, Anna
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 169-176
Persistent link: https://www.econbiz.de/10010366309
Saved in:
8
Where you say it matters : why packages are a more believable source of product claims than advertisements
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
3
,
pp. 426-434
Persistent link: https://www.econbiz.de/10011531111
Saved in:
9
The effect of computer-mediated communication on conformity vs. nonconformity : an impression management perspective
Schlosser, Ann E.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 374-388
Persistent link: https://www.econbiz.de/10003883918
Saved in:
10
Word of mouth and interpersonal communication : a review and directions for future research
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 586-607
Persistent link: https://www.econbiz.de/10010410173
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