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When one desires too much of a good thing : the compromise effect under maximizing tendencies
Mao, Wen - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 66-80
Persistent link: https://www.econbiz.de/10011479129
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Preference exploration and learning : the role of intensiveness and extensiveness of experience
Hoeffler, Steve; Ariely, Dan; West, Pat; Duclos, Rod - In: Journal of consumer psychology : JCP : the official … 23 (2013) 3, pp. 330-340
Persistent link: https://www.econbiz.de/10009779766
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Competing for attention : the effects of jealousy on preference for attention-grabbing products
Huang, Xun Irene; Dong, Ping; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10011707326
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Choice under incomplete information on incumbents : why consumers with stronger preferences are more likely to abandon their prior choices
Irmak, Caglar; Kramer, Thomas; Sen, Sankar - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 264-269
Persistent link: https://www.econbiz.de/10011707506
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Will I like a "medium" pillow? : another look at constructed and inherent preferences
Simonson, Itamar - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 155-169
Persistent link: https://www.econbiz.de/10003770710
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Preference construction and preference stability : putting the pillow to rest
Bettman, James R.; Luce, Mary Frances; Payne, John W. - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 170-174
Persistent link: https://www.econbiz.de/10003770713
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Beyond rationality : the content of preferences
Dhar, Ravi; Novemsky, Nathan - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 175-178
Persistent link: https://www.econbiz.de/10003770714
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The synthesis of preference : bridging behavioral decision research and marketing science
Kivetz, Ran; Netzer, Oded; Schrift, Rom - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 179-186
Persistent link: https://www.econbiz.de/10003770716
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Embodied constraints as elements in attitude construction
Smith, Eliot R. - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 187-190
Persistent link: https://www.econbiz.de/10003770719
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Regarding inherent preferences
Simonson, Itamar - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 191-196
Persistent link: https://www.econbiz.de/10003770723