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Measuring processing fluency : one versus five items
Graf, Laura K. M.; Mayer, Stefan; Landwehr, Jan Rüdiger - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 393-411
Persistent link: https://www.econbiz.de/10011917263
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The contrasting effects of negative word of mouth in the post-consumption stage
Chan, Haksin; Cui, Selina - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 324-337
Persistent link: https://www.econbiz.de/10009259695
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Inherently loyal or easily bored? : nonconscious activation of consistency versus variety-seeking behavior
Fishbach, Ayelet; Ratner, Rebecca K.; Zhang, Ying - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 38-48
Persistent link: https://www.econbiz.de/10008909940
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Package size and perceived quality : the intervening role of unit price perceptions
Yan, Dengfeng; Sengupta, Jaideep; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10010359888
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Avoiding poor health or approaching good health : does it matter? ; the conceptualization, measurement, and consequences of health regulatory focus
Gomez, Pierrick; Borges, Adilson; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 451-463
Persistent link: https://www.econbiz.de/10010210188
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Brand authenticity : an integrative framework and measurement scale
Morhart, Felicitas; Malär, Lucia; Guèvremont, Amélie; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 2, pp. 200-218
Persistent link: https://www.econbiz.de/10011374515
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Seeing the world through GREEN-tinted glasses : green consumption values and responses to environmentally friendly products
Haws, Kelly L.; Winterich, Karen Page; Walker Reczek, … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 336-354
Persistent link: https://www.econbiz.de/10010403227
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Consumers avoid buying from firms with higher CEO‐to‐worker pay ratios
Mohan, Bhavya; Schlager, Tobias; Deshpandé, Rohit; … - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 344-352
Persistent link: https://www.econbiz.de/10011858718
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The role of idiosyncratic attribute evaluation in mass customization
Puligadda, Sanjay; Grewal, Rajdeep; Rangaswamy, Arvind; … - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 369-380
Persistent link: https://www.econbiz.de/10008658280
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Unconscious information processing reduces information overload and increases product satisfaction
Messner, Claude; Wänke, Michaela - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 9-13
Persistent link: https://www.econbiz.de/10008909950