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Scale-dependent automatic shifts in brand evaluation standards
Dimofte, Claudiu V.; Johansson, Johny K. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 158-170
Persistent link: https://www.econbiz.de/10003860494
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Position-based beliefs : the center-stage effect
Valenzuela, Ana; Raghubir, Priya - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 185-196
Persistent link: https://www.econbiz.de/10003860496
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The self and the brand
Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 271-275
Persistent link: https://www.econbiz.de/10003883883
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The broad embrace of luxury : hedonic potential as a driver of brand extendibility
Hagtvedt, Henrik; Patrick, Vanessa M. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
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How successful would a phone-pillow be : using dual process theory to predict the success of hybrids involving dissimilar products
Gibbert, Michael; Mazursky, David - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 652-660
Persistent link: https://www.econbiz.de/10003936191
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Effects of product unit image on consumption of snack foods
Madzharov, Adriana V.; Block, Lauren G. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 398-409
Persistent link: https://www.econbiz.de/10008728855
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Use does not wear ragged the fabric of friendship : thinking of objects as alive makes people less willing to replace them
Chandler, Jesse; Schwarz, Norbert - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 138-145
Persistent link: https://www.econbiz.de/10003981560
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A mechanism model of the effect of hedonic product consumption on well-being
Zhong, Jing Yang; Mitchell, Vincent-Wayne - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 152-162
Persistent link: https://www.econbiz.de/10003981568
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Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
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Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf; Möll, Thorsten; Schmitt, Bernd; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10009548899