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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Consumer behaviour
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Walker Reczek, Rebecca
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
2,322
Journal of retailing and consumer services
2,015
International journal of hospitality management
793
International journal of consumer studies
774
SpringerLink / Bücher
729
Psychology & marketing
716
The journal of brand management : an international journal
636
Journal of consumer research : JCR ; an interdisciplinary bimonthly
601
NBER working paper series
590
The journal of product & brand management
496
Working paper / National Bureau of Economic Research, Inc.
496
European journal of marketing : EJM
457
Management science : journal of the Institute for Operations Research and the Management Sciences
451
NBER Working Paper
446
Journal of marketing research : JMR
428
Journal of advertising research
426
Asia Pacific journal of marketing and logistics
422
Journal of marketing
413
Journal of marketing communications
399
Journal of marketing management : MM
388
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
385
Tourism management : research, policies, practice
379
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
377
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
375
Journal of travel and tourism marketing
366
Journal of retailing
346
Marketing letters : a journal of research in marketing
337
Journal of international consumer marketing
334
Cogent business & management
331
Technological forecasting & social change : an international journal
324
Journal of the Academy of Marketing Science
321
Journal of fashion marketing and management
317
International journal of retail & distribution management
311
International journal of advertising : the review of marketing communications
305
International journal of contemporary hospitality management
305
Journal of consumer behaviour : an international research review
304
Marketing intelligence & planning
303
The journal of consumer marketing
298
Journal of business ethics : JOBE
296
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ECONIS (ZBW)
354
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354
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1
Where you say it matters : why packages are a more believable source of product claims than advertisements
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
3
,
pp. 426-434
Persistent link: https://www.econbiz.de/10011531111
Saved in:
2
Consumer responses to parodic ads
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10010359885
Saved in:
3
Popcorn in the cinema : oral interference sabotages
advertising
effects
Topolinski, Sascha
;
Lindner, Sandy
;
Freudenberg, Anna
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 169-176
Persistent link: https://www.econbiz.de/10010366309
Saved in:
4
Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael
;
Moore, Sarah G.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
Saved in:
5
"Seeing" the social roles of brands : how physical positioning influences brand evaluation
Huang, Xun Irene
;
Li, Xiuping
;
Zhang, Meng
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 509-514
Persistent link: https://www.econbiz.de/10010210165
Saved in:
6
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
7
Textual paralanguage and its implications for marketing communications
Luangrath, Andrea Webb
;
Peck, Joann
;
Barger, Victor A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 98-107
Persistent link: https://www.econbiz.de/10011771838
Saved in:
8
Posting strategically : the consumer as an online media planner
Chen, Yu-Jen
;
Kirmani, Amna
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011411189
Saved in:
9
Why recommend a brand face-to-face but not on Facebook? : how word-of-mouth on online social sites differs from traditional word-of-mouth
Eisingerich, Andreas B
;
Chun, HaeEun Helen
;
Liu, Yeyi
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 120-128
Persistent link: https://www.econbiz.de/10010485541
Saved in:
10
Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
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