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When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant; Gershoff, Andrew D.; Wooten, David B. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
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How content acquisition method affects word of mouth
Chen, Zoey; Berger, Jonah - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
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Why is the crowd divided? : attribution for dispersion in online word of mouth
He, Stephen X.; Bond, Samuel D. - In: Journal of consumer research : JCR ; an … 41 (2014/2015) 6, pp. 1509-1527
Persistent link: https://www.econbiz.de/10010526522
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Social acceptance and word of mouth : how the motive to belong leads to divergent WOM with strangers and friends
Chen, Zoey - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 613-632
Persistent link: https://www.econbiz.de/10011755395
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Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella; Wheeler, S. Christian; Shiv, Baba - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
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Maybe I just got (un)lucky : one-on-one conversations and the malleability of post-consumption product and service evaluations
Brannon, Daniel C.; Samper, Adriana - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 810-832
Persistent link: https://www.econbiz.de/10011951064
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The effect of social density on word of mouth
Consiglio, Irene; De Angelis, Matteo; Costabile, Michele - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 511-528
Persistent link: https://www.econbiz.de/10011929680
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Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
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Language abstraction in word of mouth
Schellekens, Gaby A. C.; Verlegh, Peeter; Smidts, Ale - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 207-223
Persistent link: https://www.econbiz.de/10003997830
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Some things are better left unsaid : how word of mouth influences the storyteller
Moore, Sarah G. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 1140-1154
Persistent link: https://www.econbiz.de/10009540242