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The influence of print advertisement organization on affect toward a brand name
Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 17 (1990) 1, pp. 53-65
Persistent link: https://www.econbiz.de/10001098523
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Narrative and persuasion in fashion advertising
Phillips, Barbara J.; McQuarrie, Edward F. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 368-392
Persistent link: https://www.econbiz.de/10008662513
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An interpretive frame model of identity-dependent learning : the moderating role of content-state association
Mercurio, Kathryn R.; Forehand, Mark R. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 555-577
Persistent link: https://www.econbiz.de/10009375670
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Consumer response to humor in advertising : a series of field studies using behavioral observation
Scott, Cliff - In: Journal of consumer research : JCR ; an … 16 (1990) 4, pp. 498-501
Persistent link: https://www.econbiz.de/10001098516
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Consumer skepticism of advertising claims : testing hypotheses from economics of information
Ford, Gary T. - In: Journal of consumer research : JCR ; an … 16 (1990) 4, pp. 433-441
Persistent link: https://www.econbiz.de/10001098519
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Money talks: perceived advertising expense and expected product quality
Kirmani, Amna - In: Journal of consumer research : JCR ; an … 16 (1989) 3, pp. 344-353
Persistent link: https://www.econbiz.de/10001098564
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Spontaneous inference processes in advertising : the effects of conclusion omission and involvement on persuasion
Kardes, Frank R. - In: Journal of consumer research : JCR ; an … 15 (1988) 2, pp. 225-233
Persistent link: https://www.econbiz.de/10001063616
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Competitive interference and consumer memory for advertising
Burke, Raymond R. - In: Journal of consumer research : JCR ; an … 15 (1988) 1, pp. 55-68
Persistent link: https://www.econbiz.de/10001063634
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The effects of advertisement encoding on the failure to discount information : implications for the sleeper effect
Mazursky, David - In: Journal of consumer research : JCR ; an … 15 (1988) 1, pp. 24-36
Persistent link: https://www.econbiz.de/10001063714
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Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 14 (1987) 3, pp. 316-333
Persistent link: https://www.econbiz.de/10001068360