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Brand public
Arvidsson, Adam; Caliandro, Alessandro - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
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How price promotions influence postpurchase consumption experience over time
Lee, Leonard; Tsai, Claire I. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 943-959
Persistent link: https://www.econbiz.de/10010253785
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Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan; Bagchi, Rajesh; Gauri, Dinesh Kumar - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
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How and when do brand perceptions and preferences first form? : a cognitive developmental investigation
Bahn, Kenneth D. - In: Journal of consumer research : JCR ; an … 13 (1986) 3, pp. 382-393
Persistent link: https://www.econbiz.de/10001018890
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Veiling in style : how does a stigmatized practice become fashionable?
Sandikci, Özlem; Ger, Güliz - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 15-36
Persistent link: https://www.econbiz.de/10003982906
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Narrative and persuasion in fashion advertising
Phillips, Barbara J.; McQuarrie, Edward F. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 368-392
Persistent link: https://www.econbiz.de/10008662513
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Ovulation, female competition, and product choice : hormonal influences on consumer behavior
Durante, Kristina M.; Griskevicius, Vladas; Hill, Sarah E. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 921-934
Persistent link: https://www.econbiz.de/10009006659
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Frustrated fatshionistas : an institutional theory perspective on consumer quests for greater choice in mainstream markets
Scaraboto, Daiane; Fischer, Eileen - In: Journal of consumer research : JCR ; an … 39 (2012/13) 6, pp. 1234-1257
Persistent link: https://www.econbiz.de/10009740315
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Veiling in style : how does a stigmatized practice become fashionable?
Sandıkçı, Özlem; Ger, Güliz - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 207-228
Persistent link: https://www.econbiz.de/10010383258
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The influence of print advertisement organization on affect toward a brand name
Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 17 (1990) 1, pp. 53-65
Persistent link: https://www.econbiz.de/10001098523