//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The advertising concept book :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
31
Werbung
31
Consumer behaviour
19
Konsumentenverhalten
19
Advertising effects
11
Werbewirkung
11
Psychology of advertising
5
Werbepsychologie
5
Brand
3
Brand image
3
Markenartikel
3
Markenimage
3
Personality psychology
3
Persönlichkeitspsychologie
3
USA
3
United States
3
1986
2
Confidence
2
Economics of information
2
Emotion
2
Experiment
2
Informationsökonomik
2
Knowledge
2
Mehrsprachigkeit
2
Multilingualism
2
Product information
2
Produktinformation
2
Vertrauen
2
Wissen
2
advertising
2
1985
1
Advertising industry
1
Bewertung
1
Body weight
1
China
1
Cohabitation
1
Communication
1
Consumer protection
1
Consumer society
1
Costs
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
31
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
31
Author
All
Chae, Boyoun
2
Ahluwalia, Rohini
1
Allan, David
1
Allen, Chris T.
1
Andrade, Eduardo B.
1
Belk, Russell W.
1
Bryant, Jennings
1
Burke, Marian C.
1
Burke, Raymond R.
1
Dahl, Darren W.
1
Dalton, Amy N.
1
Edell, Julie A.
1
Elder, Ryan S.
1
Finkel, Eli J.
1
Fitzsimons, Gráinne M.
1
Ford, Gary T.
1
Grayson, Kent
1
Ha, Young-won
1
Herbst, Kenneth C.
1
Hoch, Stephen J.
1
Hoegg, JoAndrea
1
Isaac, Mathew S.
1
Kardes, Frank R.
1
Keller, Kevin Lane
1
Kirmani, Amna
1
Klein, David M.
1
Krishna, Aradhna
1
Langhe, Bart de
1
Laran, Juliano
1
Lau-Gesk, Loraine
1
Li, Xiuping
1
Lynch, John G.
1
MacKenzie, Scott B.
1
Madden, Thomas Justin
1
Malaviya, Prashant
1
Mandel, Naomi
1
Mao, Huifang
1
Mazursky, David
1
Meyers-Levy, Joan
1
Mitra, Anusree
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
167
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
72
European journal of operational research : EJOR
71
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Esomar congress
30
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer response to humor in advertising : a series of field studies using behavioral observation
Scott, Cliff
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 498-501
Persistent link: https://www.econbiz.de/10001098516
Saved in:
2
Consumer skepticism of advertising claims : testing hypotheses from economics of information
Ford, Gary T.
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 433-441
Persistent link: https://www.econbiz.de/10001098519
Saved in:
3
Money talks: perceived advertising expense and expected product quality
Kirmani, Amna
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 344-353
Persistent link: https://www.econbiz.de/10001098564
Saved in:
4
Spontaneous inference processes in advertising : the effects of conclusion omission and involvement on persuasion
Kardes, Frank R.
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
2
,
pp. 225-233
Persistent link: https://www.econbiz.de/10001063616
Saved in:
5
Competitive interference and consumer memory for advertising
Burke, Raymond R.
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
1
,
pp. 55-68
Persistent link: https://www.econbiz.de/10001063634
Saved in:
6
The effects of advertisement encoding on the failure to discount information : implications for the sleeper effect
Mazursky, David
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
1
,
pp. 24-36
Persistent link: https://www.econbiz.de/10001063714
Saved in:
7
Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
Saved in:
8
Consumer learning : advertising and the ambiguity of product experience
Hoch, Stephen J.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
2
,
pp. 221-233
Persistent link: https://www.econbiz.de/10001018727
Saved in:
9
The role of attention in mediating the effect of advertising on attribute importance
MacKenzie, Scott B.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
2
,
pp. 174-195
Persistent link: https://www.econbiz.de/10001018732
Saved in:
10
Ad reactions over time : capturing changes in the real world
Burke, Marian C.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
1
,
pp. 114-118
Persistent link: https://www.econbiz.de/10001018856
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->