Narrow search
Showing 1 - 10 of 19
Cover Image
Communication channels and word of mouth : how the medium shapes the message
Berger, Jonah; Iyengar, Raghuram - In: Journal of consumer research : JCR ; an … 40 (2013/14) 3, pp. 567-579
Persistent link: https://www.econbiz.de/10010202688
Cover Image
Variety, vice, and virtue : how assortment size influences option choice
Sela, Aner; Berger, Jonah; Liu, Wendy - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 941-951
Persistent link: https://www.econbiz.de/10003861937
Cover Image
Identifiable but not identical : combining social identity and uniqueness motives in choice
Chan, Cindy; Berger, Jonah; Van Boven, Leaf - In: Journal of consumer research : JCR ; an … 39 (2012/13) 3, pp. 561-573
Persistent link: https://www.econbiz.de/10009658053
Cover Image
When, why, and how controversy causes conversation
Chen, Zoey; Berger, Jonah - In: Journal of consumer research : JCR ; an … 40 (2013/2014) 3, pp. 580-593
Persistent link: https://www.econbiz.de/10010202687
Cover Image
How content acquisition method affects word of mouth
Chen, Zoey; Berger, Jonah - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Cover Image
When identity marketing backfires : consumer agency in identity expression
Bhattacharjee, Amit; Berger, Jonah; Menon, Geeta - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 294-309
Persistent link: https://www.econbiz.de/10010401137
Cover Image
Subtle signals of inconspicuous consumption
Berger, Jonah; Ward, Morgan - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 555-569
Persistent link: https://www.econbiz.de/10008747745
Cover Image
Decision quicksand : how trivial choices suck us in
Sela, Aner; Berger, Jonah - In: Journal of consumer research : JCR ; an … 39 (2012/13) 2, pp. 360-370
Persistent link: https://www.econbiz.de/10009581288
Cover Image
Identifiable but not identical : combining social identity and uniqueness motives in choice
Chan, Cindy; Berger, Jonah; Van Boven, Leaf - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 288-300
Persistent link: https://www.econbiz.de/10009777124
Cover Image
Fired up for the future : how time shapes sharing
Weingarten, Evan; Berger, Jonah - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 432-447
Persistent link: https://www.econbiz.de/10011738988