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Bridging aficionados' perceptual and conceptual knowledge to enhance how they learn from experience
LaTour, Kathryn A.; LaTour, Michael S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 688-697
Persistent link: https://www.econbiz.de/10008747687
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Asymmetries in the sequential learning of brand associations : implications for the early entrant advantage
Cunha, Marcus; Laran, Juliano - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 788-799
Persistent link: https://www.econbiz.de/10003807419
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The influence of a brand name's association set size and world frequency on brand memory
Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 16 (1989) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10001099795
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Brand-aid
Reimann, Martin; Rios, Sandra; Castaño, Raquel - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
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Experiential gifts foster stronger social relationships than material gifts
Chang, Qing; Mogilner, Cassie - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 913-931
Persistent link: https://www.econbiz.de/10011770796
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Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.; Fitzsimons, Gràinne M.; Chartrand, … - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
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The influence of social crowding on brand attachment
Huang, Xun Irene; Huang, Zhongqiang Tak; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 1068-1084
Persistent link: https://www.econbiz.de/10011844011
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How endowed versus earned progress affects consumer goal commitment and motivation
Zhang, Ying; Huang, Szu-chi - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 641-654
Persistent link: https://www.econbiz.de/10008747731
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How marketplace performances produce interdependent status games and contested forms of symbolic capital
Üstüner, Tuba; Thompson, Craig J. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 796-814
Persistent link: https://www.econbiz.de/10009501093
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Illusionary progress in loyalty programs : magnitudes, reward distances, and step-size ambiguity
Bagchi, Rajesh; Li, Xingbo - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 888-901
Persistent link: https://www.econbiz.de/10008856956