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Resisting that triple-chocolate cake : mental budgets and self-control
Krishnamurthy, Parthasarathy; Prokopec, Sonja - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 68-79
Persistent link: https://www.econbiz.de/10003982918
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Attribute conflict in consumer decision making : the role of task compatibility
Nagpal, Anish; Krishnamurthy, Parthasarathy - In: Journal of consumer research : JCR ; an … 34 (2007/08) 5, pp. 696-705
Persistent link: https://www.econbiz.de/10003724561
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Counterfactual Thinking and Advertising Responses
Krishnamurthy, Parthasarathy; Sivaraman, Anuradha - In: Journal of consumer research : JCR ; an … 28 (2002) 4, pp. 650-658
Persistent link: https://www.econbiz.de/10006655417
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Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing
Krishnamurthy, Parthasarathy; Sujan, Mita - In: Journal of consumer research : JCR ; an … 26 (1999) 1, pp. 55-69
Persistent link: https://www.econbiz.de/10006666372
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Resisting That Triple-Chocolate Cake: Mental Budgets and Self-Control
Krishnamurthy, Parthasarathy; Prokopec, Sonja - In: Journal of consumer research : JCR ; an … 37 (2010) 1, pp. 68-80
Persistent link: https://www.econbiz.de/10008419984
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Attribute Conflict in Consumer Decision Making: The Role of Task Compatibility
Nagpal, Anish; Krishnamurthy, Parthasarathy - In: Journal of consumer research : JCR ; an … 34 (2008) 5, pp. 696-705
Persistent link: https://www.econbiz.de/10007906631