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Brand-aid
Reimann, Martin; Rios, Sandra; Castaño, Raquel - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
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Experiential gifts foster stronger social relationships than material gifts
Chang, Qing; Mogilner, Cassie - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 913-931
Persistent link: https://www.econbiz.de/10011770796
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Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.; Fitzsimons, Gràinne M.; Chartrand, … - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
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The influence of social crowding on brand attachment
Huang, Xun Irene; Huang, Zhongqiang Tak; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 1068-1084
Persistent link: https://www.econbiz.de/10011844011
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How endowed versus earned progress affects consumer goal commitment and motivation
Zhang, Ying; Huang, Szu-chi - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 641-654
Persistent link: https://www.econbiz.de/10008747731
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How marketplace performances produce interdependent status games and contested forms of symbolic capital
Üstüner, Tuba; Thompson, Craig J. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 796-814
Persistent link: https://www.econbiz.de/10009501093
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Illusionary progress in loyalty programs : magnitudes, reward distances, and step-size ambiguity
Bagchi, Rajesh; Li, Xingbo - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 888-901
Persistent link: https://www.econbiz.de/10008856956
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How does organizational identification form? : a consumer behavior perspective
Press, Melea; Arnould, Eric J. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 4, pp. 650-666
Persistent link: https://www.econbiz.de/10009407894
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Feeling superior : the impact of loyalty program structure on consumers' perceptions of status
Drèze, Xavier; Nunes, Joseph C. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 890-905
Persistent link: https://www.econbiz.de/10003861928
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Tell me what I did wrong : experts seek and respond to negative feedback
Finkelstein, Stacey R.; Fishbach, Ayelet - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10009563566