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Brand-aid
Reimann, Martin; Rios, Sandra; Castaño, Raquel - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
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Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.; Fitzsimons, Gràinne M.; Chartrand, … - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
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The influence of social crowding on brand attachment
Huang, Xun Irene; Huang, Zhongqiang Tak; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 1068-1084
Persistent link: https://www.econbiz.de/10011844011
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Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation
Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
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When brand logos describe the environment : design instability and the utility of safety-oriented products
Rahinel, Ryan; Nelson, Noelle M. - In: Journal of consumer research : JCR ; an … 43 (2016) 3, pp. 478-496
Persistent link: https://www.econbiz.de/10011584263
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Redefining home : how cultural distinctiveness affects the malleability of in-group boundaries and brand preferences
Torelli, Carlos J.; Ahluwalia, Rohini; Cheng, Shirley Y. Y. - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 44-61
Persistent link: https://www.econbiz.de/10011763790
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Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van; Pieters, Rik - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
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Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism
Puzakova, Marina; Aggarwal, Pankaj - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
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The contingent nature of the symbolic associations of visual design elements : the case of brand logo frames
Fajardo, Tatiana M.; Zhang, Jiao; Tsiros, Michael - In: Journal of consumer research : JCR ; an … 43 (2016) 4, pp. 549-566
Persistent link: https://www.econbiz.de/10011734548
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Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei; Gorn, Gerald J.; Galli, Maria; … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 709-726
Persistent link: https://www.econbiz.de/10011435747