Narrow search
Showing 1 - 10 of 599
Cover Image
Beyond skepticism : can accessing persuasion knowledge bolster credibility?
Isaac, Mathew S.; Grayson, Kent - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 895-912
Persistent link: https://www.econbiz.de/10011770795
Cover Image
So close I can almost sense it : the interplay between sensory imagery and psychological distance
Elder, Ryan S.; Schlosser, Ann E.; Poor, Morgan; Xu, Lidan - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 877-894
Persistent link: https://www.econbiz.de/10011780577
Cover Image
When uncertainty brings pleasure : the role of prospect imageability and mental imagery
Lee, Yih Hwai; Qiu, Cheng - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 624-633
Persistent link: https://www.econbiz.de/10003919310
Cover Image
The effect of temporal frame on information considered in new product evaluation : the role of uncertainty
Grant, Susan Jung; Tybout, Alice M. - In: Journal of consumer research : JCR ; an … 34 (2007/08) 6, pp. 897-913
Persistent link: https://www.econbiz.de/10003724553
Cover Image
Multistage decision processes : the impact of attribute order on how consumers mentally represent their choice
Schrift, Rom Y.; Parker, Jeffrey R.; Zauberman, Gal; … - In: Journal of consumer research : JCR ; an … 44 (2018) 6, pp. 1307-1324
Persistent link: https://www.econbiz.de/10011844193
Cover Image
Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant; Sternthal, Brian - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
Cover Image
Bilingualism and the emotional intensity of advertising language
Puntoni, Stefano; Langhe, Bart de; Van Osselaer, Stijn M. J. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 1012-1025
Persistent link: https://www.econbiz.de/10003861953
Cover Image
Emotional persuasion : when the valence versus resource demands of emotions influence consumers' attitudes
Lau-Gesk, Loraine; Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 585-599
Persistent link: https://www.econbiz.de/10003919307
Cover Image
Puffery in advertisements : the effects of media context, communication norms, and consumer knowledge
Xu, Alison Jing; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 329-343
Persistent link: https://www.econbiz.de/10003997862
Cover Image
The self-activation effect of advertisements : ads can affect whether and how consumers think about the self
Trampe, Debra; Stapel, Diederik A.; Siero, Frans W. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 1030-1045
Persistent link: https://www.econbiz.de/10009006649