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Brand public
Arvidsson, Adam; Caliandro, Alessandro - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
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Amazonian forests and trees : multiplicity and objectivity in studies of online consumer-generated ratings and reviews, a commentary on de Langhe, Fernbach, and Lichtenstein
Kozinets, Robert V. - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 834-839
Persistent link: https://www.econbiz.de/10011489746
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Frustrated fatshionistas : an institutional theory perspective on consumer quests for greater choice in mainstream markets
Scaraboto, Daiane; Fischer, Eileen - In: Journal of consumer research : JCR ; an … 39 (2012/13) 6, pp. 1234-1257
Persistent link: https://www.econbiz.de/10009740315
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An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.; Smith, Robert W.; Walker … - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
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Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel; Ludwig, Stephan; Ruyter, … - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
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Refashioning a field? : connected consumers and institutional dynamics in markets
Dolbec, Pierre-Yann; Fischer, Eileen - In: Journal of consumer research : JCR ; an … 41 (2014/15) 6, pp. 1447-1468
Persistent link: https://www.econbiz.de/10010526525
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The megaphone effect : taste an audience in fashion blogging
McQuarrie, Edward F.; Miller, Jessica; Phillips, Barabara - In: Journal of consumer research : JCR ; an … 40 (2013/14) 1, pp. 136-158
Persistent link: https://www.econbiz.de/10009777314
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Social information in the retail environment : the importance of consumption alignment, referent identity, and self-esteem
Dahl, Darren W.; Argo, Jennifer J.; Morales, Andrea C. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 860-871
Persistent link: https://www.econbiz.de/10009501086
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Narrative and persuasion in fashion advertising
Phillips, Barbara J.; McQuarrie, Edward F. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 368-392
Persistent link: https://www.econbiz.de/10008662513
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Veiling in style : how does a stigmatized practice become fashionable?
Sandikci, Özlem; Ger, Güliz - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 15-36
Persistent link: https://www.econbiz.de/10003982906