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The effect of future event markers on intertemporal choice is moderated by the reliance on emotions versus reason to make decisions
May, Frank - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 313-331
Persistent link: https://www.econbiz.de/10011738963
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Timeflow : how consumption practices shape consumers' temporal experiences
Woermann, Niklas; Rokka, Joonas - In: Journal of consumer research : JCR ; an … 41 (2014/15) 6, pp. 1486-1508
Persistent link: https://www.econbiz.de/10010526523
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Slowing down in the good old days : the effect of nostalgia on consumer patience
Huang, Xun Irene; Huang, Zhongqiang Tak; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 43 (2016) 3, pp. 372-387
Persistent link: https://www.econbiz.de/10011584225
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How power states influence consumers' perceptions of price unfairness
Jin, Liyin; He, Yanqun; Zhang, Ying - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 818-833
Persistent link: https://www.econbiz.de/10010253799
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Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan; Bagchi, Rajesh; Gauri, Dinesh Kumar - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
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The devil is in the deliberation: thinking too much reduces preference consistency
Nordgren, Loran F.; Dijksterhuis, Ap - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 39-46
Persistent link: https://www.econbiz.de/10003860917
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The fit of thinking style and situation: new measures of situation-specific experiential and rational cognition
Novak, Thomas P.; Hoffman, Donna L. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10003861079
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In search of homo economicus : cognitive noise and the role of emotion in preference consistency
Lee, Leonard; Amir, On; Ariely, Dan - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 173-187
Persistent link: https://www.econbiz.de/10003880174
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Consumer evaluations of hybrid products
Rajagopal, Priyali; Burnkrant, Robert E. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 232-241
Persistent link: https://www.econbiz.de/10003880186
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Consumer reactions to brand extensions in a competitive context : does fit still matter?
Milberg, Sandra J.; Sinn, Francisca; Goodstein, Ronald … - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 543-553
Persistent link: https://www.econbiz.de/10008662496