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The underdog effect : the marketing of disadvantage and determination through brand biography
Paharia, Neeru; Keinan, Anat; Avery, Jill; Schor, Juliet B. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 775-790
Persistent link: https://www.econbiz.de/10008856982
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Brand-aid
Reimann, Martin; Rios, Sandra; Castaño, Raquel - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
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Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.; Fitzsimons, Gràinne M.; Chartrand, … - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
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The influence of social crowding on brand attachment
Huang, Xun Irene; Huang, Zhongqiang Tak; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 1068-1084
Persistent link: https://www.econbiz.de/10011844011
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The safety of objects: materialism, existential insecurity, and brand connection
Rindfleisch, Aric; Burroughs, James E.; Wong, Nancy - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10003860903
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Redefining home : how cultural distinctiveness affects the malleability of in-group boundaries and brand preferences
Torelli, Carlos J.; Ahluwalia, Rohini; Cheng, Shirley Y. Y. - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 44-61
Persistent link: https://www.econbiz.de/10011763790
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When wanting is better than having : materalism, transformation expectations, and product-evoked emotions in the purchase process
Richins, Marsha L. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10009777350
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Should the devil sell Prada? : retail rejection increases aspiring consumers' desire for the brand
Ward, Morgan K.; Dahl, Darren W. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 590-609
Persistent link: https://www.econbiz.de/10010473431
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The impact of fear on emotional brand attachment
Dunn, Lea; Hoegg, Jo Andrea - In: Journal of consumer research : JCR ; an … 41 (2014/15) 1, pp. 152-168
Persistent link: https://www.econbiz.de/10010380996
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Navigating by the stars : investigating the actual and perceived validity of online user ratings
Langhe, Bart de; Fernbach, Philip M.; Lichtenstein, … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 817-833
Persistent link: https://www.econbiz.de/10011489715